SOURCE: Seoul Semiconductor

November 19, 2007 10:55 ET

Seoul Semiconductor Holds Special Price Event to Celebrate One-Year Anniversary of Acriche, the World's First AC-Driven Semiconductor Lighting Source

SEOUL, KOREA--(Marketwire - November 19, 2007) - Seoul Semiconductor (KOSDAQ: 046890), the leading LED manufacturer in Korea and the eight largest in the world, celebrated the one-year anniversary of the company's master brand Acriche on November 16.

Seoul Semiconductor introduced a special pricing event on November 16 where customers will have the opportunity to purchase Acriche at 30~40% discount from its former price. The special pricing event will extend through the end of the year. The company has also planned a variety of celebration activities to hasten the worldwide adoption of Acriche.

Launched in November 2006, Acriche is the world's first semiconductor lighting source that can be driven directly from the AC power outlets of homes and offices without the need for an AC-DC converter. It can be used in power systems ranging from 100~120 volt and 220~230 volts. Acriche is a Seoul Semiconductor patented product and is differentiated from LEDs running from DC outlet. Elektronik, one of the most prestigious magazines in Germany name Acriche "Product of the Year" for 2006 in recognition of Acriche's technical excellence.

Since its launch in November 2006, Acriche has been successfully applied throughout the world. Presently, about 340 Acriche products are lighting up the coast road in Korea while parts of Europe are illuminated by Acriche-powered street lights. Innovative applications of Acriche to general lighting such as bulb or desk lamps are also making changes in the lighting market. Increasingly evidence of Acriche's economical efficiency has led to its adoption in the LED lighting market. Seoul Semiconductor is leveraging the increasing demand as an opportunity for growth. The company is planning to broaden the application of Acriche for architectural lighting, signage, and general residential lighting applications.

"In recognition of its feature that can run directly from AC power outlet, Acriche has become the company's master brand," said Yang Hee Han, vice president of sales and marketing at Seoul Semiconductor. "Edison for the past 100 years, Acriche for the next millenium," he added.

Seoul Semiconductor has recently released the new Acriche, package type emitting 200 lumens. The new Acriche is sold as a single emitter without the heat sink PCB which enables greater flexibility for users to design the PCB type and array emitters as they see fit. In addition, with its upgraded packaging, Acriche is capable of withstanding 4-watt level of high power. As a result of these innovative characteristics, Seoul Semiconductor has received positive feedback from customers throughout the world. Seoul Semiconductor is planning to increase Acriche's brightness from the current 60 lm/W to 80 lm/W with the package of 250 lumens by the fourth quarter of 2007, and to 120 lm/w with the package of 400 lumens before the end of 2008. Seoul Semiconductor expects Acriche to replace about $100 billion of the lighting market all over the world.

About Seoul Semiconductor

Seoul Semiconductor is the largest LED lighting solutions manufacturer in Korea, and eighth-largest in the world according to Strategies Unlimited. Seoul Semiconductor has been named to Forbes and Business Weeks lists as one of the most promising Asian companies. Its product, Acriche, was recently named as "Product of the Year 2006" by Elektronik, one of the most prestigious electronics magazines in Europe. Seoul semiconductors primary business areas are LED packaging and custom module manufacturing. It provides a full range of LED products including AC-driven semiconductor light source, Acriche, High-brightness Power, Side View, Top, Chip, Lamp and High Flux LEDs, and custom type modules. Applications for the companys LED products include general lighting, signage, back lighting for mobile phones, TVs, notebook computers, automotive lighting, home appliances, signals, etc. Seoul Semiconductor reported US$200 million in sales in 2006. It has 1,251 patents and 100 licenses as of June 30, 2007. Seoul Semiconductor has 18 branches including 3 overseas corporate offices. Its products are also represented worldwide by more than 90 distributors.

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