SOURCE: Sequoia Productions

November 28, 2006 10:43 ET

Sequoia Productions Chosen to Produce Re-Opening of Griffith Observatory

Cheryl Cecchetto and Sequoia Productions Continue to Plan Premier Happenings in LA

LOS ANGELES, CA -- (MARKET WIRE) -- November 28, 2006 -- Sequoia Productions, LA's preeminent event planning company, was selected to produce the "Galactic Gala" for the much anticipated re-opening of the Griffith Observatory, which happened Oct. 29. "It was a privilege to plan such a prestigious and historical event, and we were thrilled to work at one of LA's most important landmarks," said Cheryl Cecchetto, founder of Sequoia Productions. The celebration, which included dignitaries and prominent city officials like Mayor Antonio R. Villaraigosa, was sponsored by The Friends of the Observatory and the LA Sports & Entertainment Commission.

Sequoia Productions' reputation for creativity, attention to detail and professionalism has made them "the go-to group for major events." Sequoia is known for planning several prestigious gatherings including the Academy Awards® Governors Ball for 18 consecutive years, and the Primetime Emmy Awards® Creative Arts and Governors Ball for the past nine years. The company was also the first event team ever to be hired by the Tournament of Roses® to produce and choreograph the beginning entertainment for the 117th Rose Bowl Parade, which featured LeAnn Rimes, aerial performers, musicians and dancers. Other events include Australia Week for the past three years, the world premiere of "The Producers" at the new AMC Century City 15, and Entertainment Weekly's Sundance party and Pre-Emmy fete at Republic restaurant. They have also produced the Friends Final Farewell Party, Wolfgang Puck's 50th birthday, the Guess? 20th anniversary party and many others.

The theme was "Inspiring the Future, One Imagination at a Time." To enhance the theme, the step and repeat was enhanced by a midnight blue carpet, and the entire observatory was illuminated in an ambient celestial light." The 1,500 guests received maps and passports to tour the observatory's various exhibitions including Gunther Depths of Space, The Hall of the Eye, The Drop Stairway, The Foucault Pendulum, and others. The focus of the evening was the newly renovated Griffith Observatory itself. Two featured shows that ran concurrently were "Centered on the Universe," at the Samuel Oschin Planetarium Theater, which is considered the finest planetarium in the world and "The Once and Future Griffith Observatory," which is a documentary hosted by Leonard Nimoy at the new, 200-seat Leonard Nimoy Event Horizon theater. Lenetta Kidd Productions provided a wide range of musical entertainment with contrasting sounds throughout the event, performed by Bandidos de Amor, Combolux, Artichoke, The K-A Band, Bill Cantos, Flamenco Nuevo, and Vintage Jazz String Quartet.

Ketel One donated an ice bar and vodka, and alcohol was provided by Young's Market. Sequoia created specialty drinks, which included Blue Moon, Watermelon Wormhole, Big Dipper, Galactic Gimlet, Planetary Punch and Martian Mojitos. Passed hors d'oeuvres and a variety of gourmet cuisine -- everything from Miso Salmon and Pumpkin Ravioli, to Moon and Stars cookies were prepared by the Wolfgang Puck team. Sponsored lounges were hosted by Westin Assets, Wells Fargo and Pillsbury Winthrop Shaw Pittman LLP. Parting gifts included keepsake photos and a commemorative book.

Florals were designed by LA Premiere, who created a palette of flowers and plants that evolved from "earthly" to "other-worldly" as guests traveled through multiple levels of the observatory's historical levels. The rooftop and ground were more nature-based and included California native desert plants and flowers in tones of blue and turquoise. In the Depth of Space and outer areas, which were more "out-of-this-world," oranges, reds, blacks and whites where used to represent cosmic phenomena.

The Griffith Observatory, which has undergone over $100 million worth of renovations, is considered an icon in Los Angeles and a national leader in public astronomy. The availability of high-quality public telescopes is just one of the many unique features of the observatory. For more information, visit

For more information on Sequoia Productions, visit, or call 310-397-1477.

Contact Information

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