SOURCE: Serebra Learning Corporation

April 27, 2005 16:51 ET

Serebra Announces Receipt of Payment for an Additional 400,000 E-Learning Courses Delivered to Etisalat Academy of Dubai UAE

VANCOUVER, BC -- (MARKET WIRE) -- April 27, 2005 -- Serebra Learning Corporation (TSX-V: SBR), one of Canada's leading providers of e-learning solutions, has announced receipt of payment for the recent delivery of an additional 400,000 of its EasyLearning pre-paid learning cards to the United Arab Emirates based Etisalat Academy (, a division of Emirates Telecommunications Corporation ( An initial 100,000 cards was delivered in December 2004 and a subsequent 400,000 in March 2005. Serebra received $170,000 in December and $740,000 today representing a contract value to date of $910,000.

Each EasyLearning card may be redeemed for one Information Technology or Professional Development course from Serebra's learning library. Serebra's wide range of courses also address learning needs in the areas of Administration, Human Resources, and Accounting & Finance, while its available curriculum provides training in programming languages and applications developed by, among others, Microsoft, Oracle and Cisco.

Dr. Doa'a Fares, General Manager of Etisalat Academy, said, "We chose Serebra based on their 18-year track record of customer responsiveness and their development department capabilities. Their long-standing experience in the development of learning management systems was the key factor. The EasyLearning program now has the potential to increase learning opportunities throughout the Middle East and other countries through the deployment of increasing numbers of Serebra's EasyLearning courses."

The EasyLearning cards are being distributed by Etisalat Academy among its students and also by its external network of customers across the Middle East and North Africa.

Commenting on the contract, Serebra President and CEO Ted Moorhouse said, "We are delighted to have won such a significant contract and to have been selected again to build on this multi-phase initiative. Etisalat is a highly regarded organization and an exemplary corporate citizen throughout the Middle East and North Africa, and Serebra is honoured to have its e-learning expertise recognized internationally as making an important contribution to the development of a knowledge-based and experienced labour market."

On Behalf of the Board of Directors,


Ted Moorhouse
President and CEO
About Serebra Learning Corporation

Serebra Learning Corporation (TSX-V: SBR) designs and delivers e-learning solutions for corporations, including the Fortune 1000, universities and schools, government organizations and individuals. Backed by a library of over 3,500 courses and a global network of partners, Serebra's powerful Learning Management System, Serebra Cortex, hosts and manages Information Technology, Desktop Skills and Professional Development titles. Serebra is uniquely positioned to provide a broad range of on-line learning solutions to individuals who wish to advance their personal and professional development. Visit or call 800 567.7766.

About Etisalat Academy

Etisalat Academy is one of the major professional Centers of Excellence in the Gulf Region & Middle East, offering training solutions & consultancy services in career development for diversified and different levels of professionals. The Academy offers specialized courses in Telecom Engineering, Information Technology, Information Security, Networks & Systems Administration, Management, TQM, Accounting and Finance. The training indicators of the Academy are published annually in the American Society of Training and Development (ASTD) review report, which is distributed worldwide to professional institutions. The Academy is ISO Certified in training management, technical and business training, career development and training operations, and also provides consultancy services in human resources development for various local firms using its highly qualified professionals and training consultants. Visit Etisalat Academy at

About EasyLearning

The EasyLearning initiative ( seeks to facilitate and enhance a culture of lifelong learning. The clear goal is to improve the lives of students by providing the skills and tools they need to succeed in the new knowledge-based economy. EasyLearning was designed by Serebra to overcome a number of significant e-learning issues that have long been impediments to the dissemination of educational material: inconsistent infrastructure and intermittent on-line access. With this breakthrough, students enrolled in a Serebra course will experience cost-effective Internet connections, straightforward log-in procedures and timely courseware delivery.

The TSX Venture Exchange Inc. has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Contact Information

  • For further information, please contact:

    Ted Moorhouse, President & CEO
    Serebra Learning Corporation

    Telephone: 604-676-5480
    Facsimile: 604-676-5490
    Toll Free: 1-800-567-7766

    Serebra Learning Corporation
    Suite 600 - 1188 West Georgia Street
    Vancouver, BC Canada V6E 4A2

    T 604 676.5480
    F 604 676.5490
    1 800 567.7766 Toll Free