SOURCE: Serefex Corporation

May 03, 2006 13:11 ET

Serefex Signs Media Agreement With Koeppel Direct to Launch Its Fridge Tape® National Television Commercial Campaign

NAPLES, FL -- (MARKET WIRE) -- May 3, 2006 -- Serefex Corporation (OTC BB: SFXC) is pleased to announce that it has signed a media placement and brokerage contract with Koeppel Direct to purchase and administer the company's Fridge Tape® 30-second national TV commercial targeting an estimated 89 million US households representing our female demographic audience. The commercials will be running on various networks including, Lifetime, HGTV, The Travel Channel, E!, Food Network, A&E, CNN, TLC, Soap Net and others with an ending tagline directing consumers to both CVS and Walgreens for their purchases.

"We are very pleased to have Koeppel Direct guiding our campaign in the national television marketplace. They bring a tremendous amount of experience in the branding of products nationally utilizing the television median, and have represented some of the largest consumer product successes in our industry," stated Brian S. Dunn, President of Serefex Corporation.

"We are scheduled to begin the campaign in June 2006 and look forward to continuing it through both the back-to-school and holiday season. We are excited by the opportunity to work with such a fast growing company like Serefex and feel confident that our media buying strategy will help generate incremental consumer sales at the store level," stated Peter Koeppel, President of Koeppel Direct.

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This press release contains forward-looking statements that are based upon current expectations and involve a number of risks and uncertainties. In order for the Company to utilize the "safe harbor" provisions of the Private Securities Litigation Reform act of 1995, you are hereby cautioned, and the Company hereby notes, that such statements may be affected by risk factors affecting the Company generally, as well as those identified in the Company's filings with the Securities and Exchange Commission, and actual results could differ materially from the forward-looking statements. The Company undertakes no obligations to update or revise any such forward-looking statements.

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