SOURCE: Serena Software

Serena Software

May 17, 2011 08:36 ET

Serena Software Delivers on Orchestrated ALM Strategy With Enhanced Solutions and Customer Success

REDWOOD CITY, CA--(Marketwire - May 17, 2011) -

  • Serena Unveils New Orchestrated ALM Dashboard for Visibility Across Stakeholders, Tools and Processes; Introduces Enhanced Requirements and Development Management
  • CVS Caremark, UK Ministry of Justice, Mitsubishi UFJ Financial Group Among Customers to Orchestrate End-to-End Application Delivery Processes to Reduce Rework, Increase Innovation Throughput and Improve Responsiveness to the Business

Serena Software, the leader in orchestrated application development, IT and business processes, today announced new technology and customer milestones in its Orchestrated Application Lifecycle Management (ALM) strategy. Customer success stories from the field, including CVS Caremark and Kutxa-Vital Banco de Madrid, along with enhanced requirements and development management solutions and a new Orchestrated ALM dashboard, demonstrate that Serena is successfully delivering on the company's ALM strategy unveiled last fall.

Serena's orchestrated approach applies process automation to the application delivery supply chain, allowing software developers to work more effectively and reduce the challenges of siloed project teams working with multiple development tools and methodologies. Since debuting the new Serena Release Management Solution in November 2010, Serena has gained recognition for providing enterprises a new way to identify and reduce rework, increase innovation throughput and improve responsiveness to the business.

Serena Customers Achieve App Vision
Serena customers are achieving application delivery visibility (App Vision) through the orchestration of their Demand-to-Deployment processes. Applying orchestration to these processes has allowed Serena customers to experience tremendous gains in the way of shortened release times, increased customer satisfaction, and a reduction in overall development costs.

Among Serena's worldwide customers to orchestrate and benefit from end-to-end application delivery are CVS Caremark, UK Ministry of Justice, Mitsubishi UFJ Financial Group and Provincial and Kutxa-Vital Banco de Madrid.

New Orchestrated ALM Dashboard Supports Interoperability and Standards
An effective dashboard must be able to flow work and insight to developers, analysts, executives, operations managers and other stakeholders in the application lifecycle. While other dashboards provide a view into key performance indicators (KPIs) and correlated metrics, most are built to report on a single vendor's technology. This prevents companies from gaining an intelligent, comprehensive and timely look at how their critical processes are functioning.

With Serena's new Orchestrated ALM dashboard, enterprises can achieve an unprecedented view into App Dev and gain valuable insight into development processes, across disparate tools and platforms, in a convenient 'single pane of glass' view. Access to KPIs spanning demand, development and release management from a single dashboard gives companies the information they need to become more agile and responsive to areas needing improvement.

Under the Hood: Serena Introduces New Technology for Orchestrating Requirements and Development Management
At the heart of Serena's Orchestrated ALM solution lies new demand and development management capabilities that power automated, end-to-end application delivery. The technology delivers a high level of interoperability, integrating seamlessly with third-party products, like Microsoft Word®, HP Quality Center® and other Serena solutions.

To address demand management, Serena today announced a new version of Dimensions RM 11, the industry's first fully web-based solution for orchestrating the entire requirements management process from demand to development and the only requirements management solution available with built-in prototyping. Key features include Comprehensive Engagement for managing requirements from initial request through production release; Lightning-Quick Coordination for fast handoffs and breaking down the requirements silos across disparate customers, teams, and tools; and Quality with Confidence for consistently delivering high-quality requirements despite frequent changes and multiple tools.

Serena also introduced a new Development Manager Suite, which integrates the newest version of Serena Dimensions CM and Serena Business Manager. The first enterprise-class solution for orchestrating global development, Serena Development Manager provides a way for organizations to streamline the development and maintenance of applications across multiple platforms, departmental processes, and development tools. Key features include Platform-Proof Traceability to address compliance issues through automatic end-to-end traceability; Process-Based Development to accelerate development by identifying, measuring, and removing process bottlenecks; and Globally-Proven Scalability that streamlines the administration and sharing of development data for distributed development teams and partners.

Supporting Quotes
"Serena will allow CVS Caremark to do development cheaper, faster and better than ever before. Using Serena Requirements Manager, requirements will be tracked systematically from capture through to production deployment. All requirements are then directly linked to their corresponding test case and to the business process map. Improved visibility is another Orchestrated ALM benefit that CVS Caremark will receive with Serena, including the ability to measure cycle time and rework throughout the application delivery process," said Gary Healey, director of Release Operations at CVS Caremark.

"We set out to improve how we manage the process for developing and maintaining software across our organization. This had to be based on an end-to-end view of the lifecycle for applications, from initial demand within the business units through to development and then release. Serena's approach to orchestrated ALM fit our requirements exactly," said Miren Alvarez Picos, IT director for Kutxa-Vital Banco de Madrid.

"Serena was the first to orchestrate application demand, development and deployment as a software supply chain and today we're rendering measurable results from our early customer implementations," said David Hurwitz, SVP of Worldwide Marketing at Serena Software. "While most software delivery teams have the right tools, roles and functions in place, getting these disparate elements working together has posed a significant challenge. Enterprises that orchestrate them do more than automate and connect. They measure, predict and improve the overall software delivery process."

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About Serena Software
Serena Software provides solutions that orchestrate application delivery, IT operations and business processes for the Global 2000. Serena's mission is to help enterprises orchestrate their world. Its 3,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor, and are now using Serena to orchestrate IT service management and many other processes. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit

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