SOURCE: Serena Software

Serena Software

January 18, 2012 09:01 ET

Serena Software Named Pink Elephant 2011 Innovation of the Year Award Finalist

REDWOOD CITY, CA--(Marketwire - Jan 18, 2012) -

  • Innovative Serena Orchestrated IT Products Recognized for Process-Based Approach, Aiding Application Development and Operations Teams
  • Product Delivery Via Cloud and On-Premise Computing

Serena Software, the leader in orchestrated application delivery, IT and business processes, today announced its solutions for Orchestrated IT, Serena Service Manager (SSM) and Serena Release Manager (SRM) have been named finalists for the prestigious Pink Elephant 2011 Innovation of the Year Award.

Serena offers a unique process-based approach to application development and IT Service Management (ITSM) -- effectively breaking down the walls between development and operations and allowing enterprise companies to realize the benefits of true DevOps. Automation of key processes and the ability to offer its products both on-premise and in the cloud have propelled Serena to the top of the class and gained the attention of notable IT industry organizations such as Pink Elephant.

The Serena technologies that have been named finalist include:

Serena Service Manager which represents a revolutionary process-based approach to ITSM by integrating processes that connect IT operations to application development. Unlike traditional ITSM solutions that are SaaS-only in delivery, expensive to maintain, and provide limited visibility across the service delivery lifecycle, Serena Service Manager draws on the power of a process management platform at its core to provide enterprises with its benefits.

Serena Release Manager provides unmatched release control and collaboration capabilities, coupled with industry leading release automation. With this technology, users can drastically speed up the application deployment process, meaning applications can be moved to production environments much more quickly than with limited delivery alternative approaches.

The Pink Elephant Innovation of the Year award, first presented in 2008, recognizes a product or service developed by the vendor community that has made the greatest contribution in IT service management in the previous calendar year. The award considers the following criteria:

  • Development of open standards for process and tool integration;
  • Automation of complex processes across management tools;
  • Advancements in data consolidation, federation or analysis;
  • Support of organizational change initiatives through innovative use of management and monitoring tools.

Supporting Quote
"Serena has turned IT Service Management on its head by bringing a fresh solution to what was an otherwise stale market in terms of product innovation. Serena has effectively 'closed the loop' between dev and ops by automating processes well beyond the simple break-fix realm, so both IT groups can be proactive in nature and in the end more successful."
- David Hurwitz, Senior VP of Worldwide Marketing for Serena Software.

"We evaluated Serena Service Manager and it does exactly what we need it to do. It is extremely comprehensive and provides an interface that is both easy for us and customizable, when needed. The other products that we looked at were too rigid and didn't offer the level of flexibility we required. Price and deep reporting capabilities also played an important role in our decision to go with Serena -- the competition didn't come close."
- Quinn Lanus, Director of Technical Services and Operations, Institutional Asset Management, SunGard

"As our services are provided via an on-demand platform, the most important data for us to track at the service desk level is the time to categorize incidents and also the time to fix the problem. The Serena Service Manager solution lets us rapidly notify staff and escalate issues if this is required. Our service level agreements with customers are based on these metrics, so this is critical data for us to have. The implementation of the Serena solution has already delivered significant value to List Group as part of the company's overall growth."
- Flavio Mazzarotto, Head of Operations, List Group

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About Serena Software
Serena Software provides solutions that orchestrate application delivery, IT operations and business processes for the Global 2000. Serena's mission is to help enterprises orchestrate their world. Its 3,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor, and are now using Serena to orchestrate IT service management and many other processes. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit

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