SOURCE: Serena Software

Serena Software

February 14, 2012 08:05 ET

Serena Software Releases Whitepaper on IT Operations Management

REDWOOD CITY, CA--(Marketwire - Feb 14, 2012) -

  • Free Whitepaper Introduces Six Steps to IT Operations Competitive Dominance
  • Trends Changing the Dynamics of Operations also Covered

Serena Software, the leader in orchestrated application delivery, IT and business processes, today announced the availability of a new whitepaper focused on IT Operations Management.

IT Operations are evolving in surprising ways. The obvious evolution pertains to virtualization and the cloud; however, there are five less obvious trends that are changing the dynamics of Operations or "Ops," each of which is defined and explained in Serena's new "Orchestrated Operations Management: Six Steps to Competitive Dominance, Where the IT Rubber Meets the Road" whitepaper. These key trends include Configurable Ops, Lean Techniques, Accelerated Cadence, Hybrid Architectures and the Consumerization of IT. The whitepaper also delivers six insightful responses for each trend.

In this paper, Serena Software Sr. VP David Hurwitz also introduces the idea that Orchestrated Ops is a proven and winning concept that builds on IT operations tools already in place. Orchestrated Ops utilizes existing tools for greater success in a process-driven human workflow.

The paper is available for free at:

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About Serena Software
Serena Software provides solutions that orchestrate application delivery, IT operations and business processes for the Global 2000. Serena's mission is to help enterprises orchestrate their world. Its 3,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor, and are now using Serena to orchestrate IT service management and many other processes. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit

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