SOURCE: Serena Software

Serena Software

October 18, 2010 08:36 ET

Serena Software Says Shrinking the Application Development Cycle Should Be a Business Priority

REDWOOD CITY, CA--(Marketwire - October 18, 2010) -

  • Free Serena Webcast Will Demonstrate How Organizations Can Apply Business Processes To Reduce The Cost And Delivery Time Of Critical Software Services

Concluding its AppVision Tour across six cities worldwide, Serena Software has announced it is hosting a free, live and interactive webcast for organizations looking to improve and accelerate the delivery of critical software applications, especially important in the face of increasing application demands and budget pressures.

The webcast is scheduled for Tuesday, October 19th at 11:00 am ET, and will be hosted by Kevin Parker, chief evangelist at Serena Software. Kevin will discuss how organizations can accelerate their application delivery processes by applying an orchestrated approach to the application lifecycle.

Webinar Details:
Serena Software's webcast titled, "Orchestrate Your Entire Application Delivery Process"
Tuesday, October 19, 2010 at 11:00 am ET
Kevin Parker, chief evangelist, Serena Software
Register at

Attendees to the webcast will see how orchestrating the entire application delivery cycle can be done in just weeks, transforming the productivity of business and IT teams involved in software development. The webcast will also draw upon discussions presented during Serena's AppVision Tour, which attracted over 500 attendees across six U.S. and European cities. The series of events featured Gartner analyst Thomas Murphy and Serena's Kevin Parker, who presented on the future of ALM and the need to drive end-to-end efficiency through a holistic view of the complete application lifecycle. CIOs, application development executives and business stakeholders heard best practice approaches from Wells Fargo, Western & Southern Financial Group, Compass Bank, Aviva Europe, the UK's Ministry of Justice and Nextvalue. Further information and resources from the tour can be found at

Supporting Quote:
"With the window of time available for application development shrinking, organizations must find new ways to accelerate how critical software services are delivered to the business or risk their ability to compete effectively," said Kevin Parker, chief evangelist at Serena Software. "Without the right support and processes in place, talent alone can't overcome the challenges of siloed project teams, multiple development tools and methodologies, disconnected processes and the complexity of modern applications. Business decision-makers have to recognize that software development is one of their most important competitive assets -- it therefore requires a business-focused approach to managing this process in order to deliver the best results."

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About Serena Software
Serena Software orchestrates application development, IT and business processes for the Global 2000. Serena's unique approach to ALM and Process Management delivers solutions that power confidence and process improvement for 15,000 customers worldwide. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit

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