SOURCE: nTAG Interactive

April 16, 2008 11:30 ET

Serena Software Taps nTAG System to Facilitate Networking at Sales Kickoff Meeting

BOSTON, MA--(Marketwire - April 16, 2008) - nTAG Interactive, the premier developer of on-site event technology, today announced that Serena Software successfully utilized nTAG at a recent sales kickoff conference in Portland, Oregon. It was the first use of the event technology tool by the Redwood City, California-based company dedicated to helping business people become more productive through the use of mashup technology.

nTAG provided interactive nametags to over 400 conference participants. To accomplish key event objectives, the nametags facilitated networking via a contest to encourage interactions between new and experienced employees, and by enabling electronic business card exchanges. The nTAG System measured the level of networking at the event and demonstrated interactions within and between groups. nTAG was also used to deliver electronic surveys to measure learning and satisfaction throughout the event and to keep attendees on track with a handy, updateable electronic agenda.

"Serena needed technology to inspire our employees to make valuable connections and exchange information. nTAG gave us the right tool to make interacting fun, while reducing paperwork and giving me flexibility to make real time changes to the agenda without interrupting the event flow," said Michaline Todd, Director, Corporate Marketing, Serena Software. "We were especially pleased with nTAG's ability to provide comprehensive, instantaneous reporting and the swift turnaround time for final results. I was able to easily review and compile the information to present to my executive management team the day after the event."

"We are proud to partner with Serena and assist them with achieving their business objectives," said David Goretski, President and CEO, nTAG Interactive. "Progressive companies like Serena are changing the way meetings are conducted and measured."

About nTAG Interactive

nTAG Interactive is a leading developer and provider of real-time technology and services for face-to-face events. The nTAG System helps event organizers and participants to achieve their event objectives -- education, motivation, retention, customer loyalty, community building, and brand impact. Built around the world's first interactive name badge and combined with data-driven event design, nTAG's Signature Services deliver higher levels of networking, audience participation and event adaptability. nTAG also delivers never-before-available data for event monitoring and measurement. nTAG has been used at events for IBM, Bank of America, Alcatel-Lucent, General Electric, AT&T, CIGNA, and many others. To learn more about how nTAG can help make your next event a success, please call 877-NTAG-YES or visit nTAG on the web at

About Serena Software, Inc.

Serena Software, Inc. provides services to make Enterprises and the business people within them more productive. More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena solutions delivered either on premise or on demand, to provide visibility and efficiency to the application development process. The company provides software services such as Serena® Mariner® (Project & Portfolio Management), Serena Business Mashups and Serena® Dimensions® (Change & Requirements Management), and will be providing Agile Lifecycle Management tools in the near future. Serena is headquartered in Redwood City, California, and has offices throughout the U.S., Europe, and Asia Pacific. For more information on Serena solutions and services, visit