SOURCE: Serena Software

Serena Software

November 16, 2010 08:36 ET

Serena Software Unveils New Strategy to Orchestrate Application Delivery

LOS ANGELES, CA--(Marketwire - November 16, 2010) - GARTNER AADI SUMMIT 2010

Serena Software, the largest independent ALM vendor, today announced a unique process-driven approach to application delivery with the introduction of a new ALM solution strategy focused on federation and orchestration. Powering automated, end-to-end application delivery -- from demand to deployment -- Serena enables global enterprises to better orchestrate, measure, predict and improve the overall software delivery process.

Delivering applications that power revenue generation or lower cost structures is the key to creating a compelling, competitive advantage, especially given that virtualization and the cloud are commoditizing run time environments. Serena's orchestration approach applies process automation to the application delivery supply chain, allowing software developers to work more effectively and reduce the challenges of siloed project teams working with multiple development tools and methodologies. Additionally, Serena's Orchestrated ALM solution provides built-in traceability and auditability, essential for regulated Global 2000 enterprises. It also addresses another enterprise concern: the need to support the various tiers of today's applications running on Linux, Windows and mainframe.

To support the new orchestrated ALM strategy, today Serena also announced a new Release Management suite and a significant partnership with Nolio to enhance Serena's release automation capabilities. To view today's other announcements, go to:

Supporting Quotes
"We've been working closely with Serena to transform our application lifecycle processes into an orchestrated, streamlined system, from initial request to software deployment to the tracking of the programming hours spent on the change," said Mark W. Pfefferman, assistant VP & director of Identity & Access Management Program for Western & Southern Financial Group. "Because of this integrated process, we have realized significant improvements in security, accuracy and also efficiency across Western & Southern Financial Group."

"Orchestration is the key to enterprise-class application delivery success," said David Hurwitz, SVP of Worldwide Marketing at Serena Software. "Our customers need to streamline workflows, leverage their valuable talent and exploit their existing infrastructure. They've overwhelmingly told us that flowing work and insight to developers, analysts, executives, operations managers and everyone else involved in the application lifecycle is the right approach. No ALM vendor has stepped up to this challenge, until now."

"Developing and delivering applications continues to be a complex and expensive undertaking. Compliance issues, evolving requirements, diverse platforms and distributed development teams make it a challenging process. Enterprises must begin to view it as any other business process in order to achieve competitive advantage. By creating a 'software supply chain,' companies can increase efficiencies around globally distributed software and provide an end-to-end, integrated approach to software development," said Thomas Murphy, research director for the Application Strategies and Governance Group at Gartner.

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About Serena Software
Serena Software is the largest independent ALM vendor. Serena technology orchestrates application development, IT and business processes for the Global 2000. Serena's unique approach to ALM and Process Management delivers solutions that power confidence and process improvement for more than 3,000 active enterprise customers, encompassing almost one million users worldwide. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit

Serena is a registered trademark of Serena Software. All other product or company names may be trademarks of their respective owners, and their use is intended for identification purposes only and not in association with or as sponsorship or endorsement by such owners ©2010 Serena Software. All Rights Reserved.

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