SOURCE: Sergeant's Pet Care Products

Sergeant's Pet Care Products

February 17, 2009 17:33 ET

Sergeant's® Pet Care Products Launches Sentry HC® Good Behavior™ Pheromone Collar for Dogs at Global Pet Expo

Pheromones Naturally Calm Anxious Dogs

OMAHA, NE--(Marketwire - February 17, 2009) - Sergeant's Pet Care Products, Inc. introduced the Sentry HC® Good Behavior™ Pheromone Collar for Dogs, a convenient, inexpensive and effective way to calm dogs who have behavior problems caused by stressful situations, at Global Pet Expo, the pet industry's largest trade show in Orlando, Florida, on Friday, Feb. 13, 2009. The collar, available over the counter, is Sergeant's latest behavioral health care product for dogs of all ages and breeds.

"The Sentry HC Good Behavior Pheromone Collar mimics the pheromone that a mother dog naturally produces to calm and reassure her puppies," says Bob Scharf, president and CEO of Sergeant's. "Dogs recognize these pheromones throughout life, so no matter what the dogs' age, the collar is effective. This natural approach is a good alternative to the powerful prescription medicines typically used to control anxious behavior."

Scharf says, unlike pheromone diffusers that work in a confined area, the Sentry HC Good Behavior Pheromone Collar for Dogs can be used at home or on the go and pet owners can buy it without a trip to the veterinarian at a fraction of the cost.

There are an estimated 10 million dogs in the United States that suffer from separation anxiety, the leading cause of behavioral problems. Celebrity dog trainer, Tamar Geller, says behavioral issues in dogs are as important as medical issues.

"Millions of dogs and cats go to animal shelters each year, many just waiting to be euthanized," says Geller. "Many pet owners don't realize that most behavioral issues can be successfully addressed."

Independent clinical tests show that the Sentry HC Good Behavior Pheromone Collar is proven to modify behaviors such as excessive barking, destructive behavior and inappropriate marking for up to 30 days. Dogs with chronic behavioral issues, caused by separation anxiety, experience dramatic positive changes in their behavior in one to two days. Behavioral problems in dogs are commonly induced by events such as thunderstorms and fireworks, traveling, visits to the groomer, boarding, and the arrival of a new baby.

Sergeant's Sentry HC Good Behavior Pheromone Collar for Dogs is available at pet specialty stores nationwide. The cat version of the behavioral health care product is slated to hit the market in early March.

In addition, Sergeant's also announced its acquisition of Chomp Inc., a manufacturer of all-natural dog and cat treats and supplements. Chomp Inc. includes pet brands Yip Yap® Breath Treats for Dogs and Pit'r Pat® Tasty Treats for Cats.

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb., and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. SENTRY is the Sergeant's brand of products sold exclusively through the pet specialty channel. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.

About Tamar Geller

Tamar Geller is a celebrity life coach for dogs and their people who love them and author of the bestseller, "The Loved Dog, The Playful, Nonaggressive Way to Teach Your Dog Good Behavior." Geller's celebrity clients include Oprah Winfrey, Ben Affleck, Hillary Swank, Natalie Portman, Courtney Cox-Arquette, Owen Wilson, Nicollette Sheridan, Brad Paisley and Larry King. She is a dog expert for "The Today Show" and was featured on "20/20," "Larry King Live," "The Oprah Winfrey Show," "Live with Regis and Kelly" and more. For more information, visit Tamar Geller's web site at www.tamargeller.com.

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