March 05, 2008 08:00 ET

Serus Corporation Gains Industry Recognition for Intelligent Operations Management

IDC/Manufacturing Insights Releases White Paper Describing Challenges of Outsourced Manufacturing and How IOM Defines a New Category of Solution

MOUNTAIN VIEW, CA--(Marketwire - March 5, 2008) - Serus Corporation, a global provider of technology and managed services for companies with distributed or outsourced manufacturing operations, is successfully driving an emerging and high growth market category, Intelligent Operations Management (IOM). The new category provides control, accountability and visibility into all of the participants in the value chain, enabling faster informed decisions, raising overall customer service levels and leading to significant operational and financial benefits. IDC/Manufacturing Insights recently released a white paper that defines and articulates the value of the IOM category. AMD, Cisco and Flextronics among others, are already benefiting from successful deployments with proven returns.

Central to the category of IOM is the idea that only half of mission-critical data resides within a business' own four walls. The remaining half is held by partners, customers, suppliers and incorporated into the public domain. Serus streamlines and accelerates this dataflow process by providing multiple data source integration and improving inventory visibility and end-to-end process collaboration across the global value chain.

"Since our inception in 2001, Serus has identified and is building the company around the need for IOM," said Indu Navar, founder and CEO of Serus Corporation. "IOM cannot be lumped in with traditional supply chain management and ERP offerings. What Serus provides is far more insightful and value-adding especially where important financial and controls come into play such as with Sarbanes-Oxley. Our blue-chip customers like AMD, Cisco and Flextronics demand this level of visibility and can attest to IOM as the wave of the future and to the power of our solution."

Through its IOM solution, Serus is solving the well-known pain points of the industry with an elegant end-to-end solution that can be fully integrated across the whole supply chain providing information synchronization and reconciliation, improving visibility, facilitating embedded analytics for WIP tracking, near real-time valuation and financial and manufacturing compliance to business rules and management of exceptions. IOM also incorporates high-level reporting and configurable work views through the dashboard, including high-level controls that can drill all the way down to low level process controls in a complete solution.

IDC/Manufacturing Insights research director and noted industry expert Robert Parker recently authored a white paper titled, "The Emergence of Intelligent Operations Management," extolling the virtues of IOM.

"IOM is essential to remaining competitive and driving down costs because it enables manufacturers to improve control, monitoring, management and decision-making across a mix of outsourced manufacturing providers," said Bob Parker. "It also promotes essential internal collaboration between operations and finance departments. Serus' technology is uniquely designed to fill the visibility gap that exists in today's supply chain and they've demonstrated through customer adoption the need for a new approach and a new category."

The white paper goes on to describe the operational challenges of outsourced manufacturing, including a profile of the costs, times, and other waste that can occur across the value chain of manufacturing organizations without the ability to manage the activities through a consistent model, including reconciliation and consolidation of business critical information stored in multiple systems.

The approach expressed in the white paper is based upon Parker's detailed three-month review of Serus and its technology and vision. He concluded that the unique facilities within the Serus technology constitute a new category of enterprise software. This new category, IOM, provides a layer above the standard model of ERP systems and integrates collaborative content and business processes. This effective decision-making environment fuses essential functions such as scheduling, allocation, planning and valuation, which are critical to resolving business exceptions, as well as financial exposure, compliance, service level agreements and more.

"We are delighted to have external industry recognition for Serus' efforts to create this category of software. It represents a confirmation of our value in the enterprise software space, and particularly to firms in our targeted verticals, such as fabless semiconductor manufacturers, large-scale semiconductor manufacturing, and high tech manufacturing at leading OEMs and CMs," said Robert Gunn, Senior Vice President and Chief Marketing Officer, Serus.

The term Intelligent Operations Management can be broken down into its three terms:

--  "Intelligent" defines the next level, which adds the ability to define
    business goals and operational constraints that drive the system's
    operation.  Adding goals into the decision making allows the system to
    suggest solutions or possible decisions that are biased toward the goal,
    again enabling the feedback loops to run more efficiently.
--  "Operations" defines the scope of a typical solution, such as
    forecasting, planning, work in progress tracking,  from the manufacturing
    product specification (including ECOs) and order placement through the
    fulfillment activities, and finally interface with your financial systems
    for invoicing and reconciliation.
--  "Management" defines what a customer is enabled to do within that
    scope, beginning with solving visibility challenges but most importantly
    allowing control, by making decisions regarding actions, orders, and
    instructions that are fed back into the value chain.  These feedback loops
    allow new insights or information is being gained each time through the

On a more practical basis, an IOM solution allows the migration of ad-hoc management, controls, and reports from spreadsheets into a consistent and auditable solution across the enterprise.

Serus encourages companies to ask the following questions to determine whether or not they can benefit from an IOM platform:

--  Do you have poor visibility into your supply chain?
--  Are you using isolated, disconnected spreadsheets to manage supply and
--  How efficiently are you making operational and tactical decisions?
--  Is it taking too long to close your monthly and quarterly books?
--  Are you having trouble meeting compliance regulations?

In addition to the Manufacturing Insights white paper, visitors to the Serus website will find further information about Serus' product family and how it incorporates IOM concepts. A further set of documents that describe industry trends and concepts used in IOM, reflecting Serus' development activities and interactions with industry analysts are located in the Serus blog site.

About Serus Corporation

Serus Corporation is a global provider of technology and managed services for companies with distributed or outsourced manufacturing operations. Founded in 2001, Serus' solutions complement a company's existing IT investments with tools and services that synchronize business and manufacturing operations, helping accelerate corporate performance from product design to corporate profitability. Serus draws upon deep industry experience and knowledge to increase supply chain velocity and empower efficient decision-making across a global network of partners and customers. Based in Mountain View, Calif., Serus' customers include companies such as AMD, Cisco and Flextronics, as well as others in the fabless semiconductor and high-technology manufacturing markets. For more information, please visit

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