BOSTON, MA--(Marketwire - December 29, 2008) - Aberdeen Group, a Harte-Hanks Company (
NYSE:
HHS), today announced the appointment of William K. Pollock as Vice
President - Principal Analyst and Group Leader for its Strategic Service
Management research practice. "We are pleased to have Bill join Aberdeen to
head up our Strategic Service Management research team. His appointment
reflects Aberdeen's ongoing commitment to strengthen its leadership
position in providing fact-based research in the field of after-market
service," said Stephen Gold, President of Aberdeen.
Pollock, who has more than 30 years of experience as a market research and
strategic planning consultant to clients in all major segments of the
global service industry, will focus on providing value to Aberdeen's
customers through the development and management of relevant, topical,
fact-based research and analysis. His Group's research offerings will focus
on all key aspects impacting the service sector, including Integrated
Service Strategy, Mobile Field Service, Field Scheduling/Route
Optimization, Service Parts Management, Contract/Warranty Management,
Intelligent Asset Diagnostics, Reverse Logistics, Contact/Call Centers, and
more.
Pollock possesses extensive experience and leadership in assisting clients
in understanding the key needs, trends and patterns of the service
industry, and utilizing that knowledge to improve their respective levels
of service performance, satisfaction and market position. He began his
career as a Market Research Analyst and Strategic Planning Manager for a
multi-billion dollar Financial Institution, followed by the positions of
Vice President - Client Support for a bank consulting firm; Vice President
- Business Development for a services consulting firm; and Vice President -
Business Development for a TQM/ISO 9000 consulting firm.
In 1993, Pollock founded Strategies For Growth(SM) (SFG(SM)), a consulting
firm specializing in strategic business planning, services marketing, CRM
consulting, market/survey research, and customer satisfaction measurement
and tracking programs. For 15 years as President of SFG(SM), Pollock
supported the firm's more than 150 clients by designing, executing and
managing more than 300 market research surveys, strategic planning
assignments and business process re-engineering programs. He has also been
a prolific writer, having had more than 120 services-related articles,
features and case studies published in international trade journals. He has
also spoken, keynoted or presented at numerous services trade conferences
and expos.
"I have worked as a market research and strategic planning consultant to
the service sector for the better part of my life," stated Bill Pollock,
"and I am proud to bring my years of experience, and my reputation within
the service sector, to Aberdeen -- the only true, fact-based, research firm
that derives all of its data directly from end users. This is the way
research should be done -- entirely fact-based, objective, and actionable
for all of our clients. I am pleased to join this premier organization, and
I am committed to growing Aberdeen's Strategic Service Management practice
in concert with the market's -- and our clients' needs."
For a full listing of Aberdeen's Service Chain research offerings, visit
the Service Chain Research channel at:
www.aberdeen.com/channel/svc.asp.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 AberdeenGroup, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Tracey Jones
Aberdeen Harte-Hanks
(925) 264-1838
Tracey.Jones@aberdeen.com