SOURCE: Aberdeen Group

December 29, 2008 12:00 ET

Service Industry Expert Joins Aberdeen Group to Lead Its Strategic Service Management Research Team

Industry Veteran and Service Market Expert, William K. Pollock, Joins Premier Analyst Organization as Vice President - Principal Analyst

BOSTON, MA--(Marketwire - December 29, 2008) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the appointment of William K. Pollock as Vice President - Principal Analyst and Group Leader for its Strategic Service Management research practice. "We are pleased to have Bill join Aberdeen to head up our Strategic Service Management research team. His appointment reflects Aberdeen's ongoing commitment to strengthen its leadership position in providing fact-based research in the field of after-market service," said Stephen Gold, President of Aberdeen.

Pollock, who has more than 30 years of experience as a market research and strategic planning consultant to clients in all major segments of the global service industry, will focus on providing value to Aberdeen's customers through the development and management of relevant, topical, fact-based research and analysis. His Group's research offerings will focus on all key aspects impacting the service sector, including Integrated Service Strategy, Mobile Field Service, Field Scheduling/Route Optimization, Service Parts Management, Contract/Warranty Management, Intelligent Asset Diagnostics, Reverse Logistics, Contact/Call Centers, and more.

Pollock possesses extensive experience and leadership in assisting clients in understanding the key needs, trends and patterns of the service industry, and utilizing that knowledge to improve their respective levels of service performance, satisfaction and market position. He began his career as a Market Research Analyst and Strategic Planning Manager for a multi-billion dollar Financial Institution, followed by the positions of Vice President - Client Support for a bank consulting firm; Vice President - Business Development for a services consulting firm; and Vice President - Business Development for a TQM/ISO 9000 consulting firm.

In 1993, Pollock founded Strategies For Growth(SM) (SFG(SM)), a consulting firm specializing in strategic business planning, services marketing, CRM consulting, market/survey research, and customer satisfaction measurement and tracking programs. For 15 years as President of SFG(SM), Pollock supported the firm's more than 150 clients by designing, executing and managing more than 300 market research surveys, strategic planning assignments and business process re-engineering programs. He has also been a prolific writer, having had more than 120 services-related articles, features and case studies published in international trade journals. He has also spoken, keynoted or presented at numerous services trade conferences and expos.

"I have worked as a market research and strategic planning consultant to the service sector for the better part of my life," stated Bill Pollock, "and I am proud to bring my years of experience, and my reputation within the service sector, to Aberdeen -- the only true, fact-based, research firm that derives all of its data directly from end users. This is the way research should be done -- entirely fact-based, objective, and actionable for all of our clients. I am pleased to join this premier organization, and I am committed to growing Aberdeen's Strategic Service Management practice in concert with the market's -- and our clients' needs."

For a full listing of Aberdeen's Service Chain research offerings, visit the Service Chain Research channel at:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

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