February 17, 2009 12:41 ET Named Finalist for Pink Elephant Innovation of the Year Award SaaS for IT Service Management Leaves the Industry Asking, "Remember When?"

SAN DIEGO, CA--(Marketwire - February 17, 2009) -, the pioneer of IT service management via SaaS, today announced it is a finalist for the Pink Elephant Innovation of the Year award. is first to provide enterprise IT with a customizable application built to support IT Infrastructure Library (ITIL) best practices and delivered via software-as-a-service (SaaS).

The Innovation of the Year award winner will be announced at Pink Elephant's 13th Annual IT Service Management Conference and Exhibition in Las Vegas at the Bellagio on Tuesday, Feb. 24 during the morning general session. The award ceremony is appropriately followed by a keynote presentation from Nicholas Carr, author of "The Big Switch" and "Does IT Matter?" recently announced record growth based on rapid market acceptance and adoption of IT service management via SaaS.

Matt French, director of marketing, said, "We've spent the last few years asking, 'Remember when?' Businesses and their IT processes have evolved while IT service management software has remained the same. Enterprise IT deserves better. The legacy of old software that is impossible to implement, difficult to use and costly to maintain is coming to a close." is a gold sponsor of the conference and will be providing live demos of the ITSM via SaaS in booth 411. Visit our booth for a chance to win an iPhone. executives and customers will participate in the following conference sessions and roundtable discussions:

Monday, Feb. 23
10:20 - 11:35 (Track 2, room #102)
"Metrics Drive Continual Process Improvement"
Sheri Cassidy, Progress Energy process engineering services manager

3:00 - 4:15 (Track 5, room #405)
"Ask The Technology Experts - Q&A Panel Discussion"
Moderated by Martin Erb, Pink Elephant product development, with panelists
from ITSM application suite vendors.

Tuesday, Feb. 24
7:15 - 8:20 (Breakfast Club, B14D)
"ITIL v3 Meets Software-as-a-Service"
Rob Phillips, director of solution consulting; Matthew
French, director of marketing

1:25 - 2:40 (Track 6, room #706)
"The Top Ten Things I've Learned Implementing ITIL"
Sheri Cassidy, Progress Energy process engineering services manager

About enterprise IT service management software integrates ITIL v3 processes, software-as-a-service (SaaS) delivery, and Web 2.0 functionality to provide a flexible, intuitive and self-managing application. was founded by Fred Luddy, former CTO of Peregrine Systems and Remedy. The company is based in Solana Beach, Calif. and has more than 235 enterprise customers worldwide. For more information, please visit

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