February 19, 2010 15:34 ET Named Finalist for Pink Elephant Innovation of the Year Award for Second Consecutive Year Continues to Set the Standard for Modern IT Service Management Automation

SAN DIEGO, CA--(Marketwire - February 19, 2010) -, creators of the modern enterprise IT service management application, today announced it is a finalist for the Pink Elephant Innovation of the Year award for the second consecutive year. continues to set the standard for enterprise IT service management automation with a modern SaaS application that simply works.

The Innovation of the Year Award winner will be announced at Pink Elephant's 14th Annual IT Service Management Conference and Exhibition in Las Vegas at the Bellagio on Tuesday, Feb. 23 during the morning general session. was selected as an award finalist for delivering three major, innovative updates to its ITSM application during 2009. New applications and features include:

-- Business process automation delivered through a graphical workflow engine

-- ITSM anywhere through any mobile device browser

-- Google-like global search for IT

-- Service catalog built on modern Web technologies -- like for IT services

-- Native, flexible CIO dashboards and infinitely customizable IT service monitoring views

-- A Web content management system built into the ITSM application recently announced record growth based on rapid market acceptance of a thoroughly modern approach to IT service management automation. agile development is focused on organic development of a simple, consistent, flexible and complete ITSM application.

Matt French, director of marketing, said, "After several years of incredible growth, we know for a fact that customer adoption and satisfaction is driven by tool simplicity and ease of use. innovation has created a revolution in the ITSM software industry. It is changing technology, business models, and most importantly the relationship between vendors and their customers. We are proud to be leading a charge to change this industry for the better."

The blog includes a list of customers who will participate in a dozen different conference sessions and roundtable discussions at the Pink Elephant IT Service Management Conference & Exhibition next week.

Visit in booth 201 for a chance to win a Flip UltraHD camcorder or to get hands on with a live instance of innovative ITSM from Alternatively, a live, no-registration-required instance of is always available at

The modern approach to ITSM is drastically different from legacy alternatives. Please join customers, employees and partners at Knowledge10 in April to learn more. enterprise IT service management combines ITIL v3 process support, modern SaaS delivery, and modern Web functionality to provide a flexible, intuitive and self-managing application. was founded by Fred Luddy, former CTO of Peregrine Systems and Remedy. For more information, please visit or

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