SOURCE: Parks Associates

CONNECTIONS Logo | www.connectionsus.com | June 8-10, 2010

May 20, 2010 10:19 ET

Service Providers Must Adjust Business and Advertising Strategies as Consumers Turn to Alternate Sources for Video and Online Media

CONNECTIONS™ Sessions Provide Commentary and Insight From Service Providers

DALLAS, TX--(Marketwire - May 20, 2010) -  Parks Associates and key industry executives will address recent shifts in consumer video and online viewing habits at CONNECTIONS™: The Digital Living Conference & Showcase, June 8-10, in Santa Clara, CA. These changes in consumer behavior are forcing service providers to expand and enhance their business strategies for connected CE, online video, and other value-added services.

Parks Associates reports nearly 20% of U.S. broadband households have a PC-to-TV connection, and the vast majority is using this DIY solution to stream online video.

"What is revealing about consumers is what they don't know," said Kurt Scherf, VP, Principal Analyst, Parks Associates. "Over one-half of U.S. households don't know their broadband speed. Broadband has become a commodity, and service providers are in a position where they have to talk about additional services, including TV Everywhere and tech support. It can be a difficult transition, but they are in an excellent position to leverage their existing customer relationships and take the lead in the digital living ecosystem."

CONNECTIONS™ features multiple sessions on evolving carrier strategies and service and partnership opportunities in response to new consumer behaviors and connected CE:

Expanding Consumers' Digital Media Choices
Monetizing Connected CE
TV and Online Video Advertising Metrics
Trends in User Interfaces
3DTV
Service Provider Innovation
The Future of the Set-top Box
TV Everywhere and Online Video

Session participants:

Joseph Ambeault, Director, Product Development and Management, Video Services, Verizon
Cedric Arnaud-Battandier, VP, Strategy & Corporate Development, Technicolor
Anthony Bay, CEO, MOD Systems
Gilles BianRosa, CEO, Vuze, Inc.
Jeff Bonin, VP, Business Development, Alticast
Richard Bullwinkle, Chief Evangelist, Rovi Corporation
Scott Burnett, Global Director, Consumer Electronics Industry, IBM
Thomas Carpenter, VP Operations and Digital Chief of Staff, EPIX
David Chechelashvili, Head of Gaming and Retail, Xpand, Inc.
Jaime Fink, VP, Technology and Strategy, 2Wire
Alexandre Giess, Head of Digital Home - Group Marketing N.A, Orange/France Telecom Group
Wynn Grubbs, VP, Sales and Marketing, PlumChoice, Inc.
Dave Habiger, President & CEO, Roxio CinemaNow
Brian Henrichs, Chief Business Development Officer, Actiontec Electronics
Todd Hinders, SVP, ExtendMedia
Kanaan Jemili, VP, Product Management, DivX
Michael Kostainsek, Senior Partner, Account Director, MEC (WPP's Group M)
Steve Linke, Associate Director, Consumer Electronics, Verizon Wireless - Open Development
Ajay Luthra, Sr. Director, Motorola
Amir Mobini, President and CEO, Zenverge
Frank Mona III, Executive Director, Sales Execution, Consumer Home Services, AT&T
Malachy Moynihan, VP, Video Strategy, Cisco Systems, Inc.
Yaron Raz, Director, Video Solutions Marketing, BigBand Networks
Terri Richardson, Business Integration Manager, Navic at Microsoft
Marty Roberts, VP, Marketing, thePlatform, Comcast's online video publishing subsidiary
Russ Schafer, Senior Director, Global Product Marketing, Yahoo! Connected TV, Yahoo!
Daniel Scheinman, SVP & GM, Cisco Media Solutions Group, Cisco Systems
Charley Shoemaker, Director, Product Management, Nielsen Online
Melissa Simpler, CEO, Affinegy
Peter Smyth, CEO, RedMere
Jim Theberge, Product Management Director, Rovi
Steve Tranter, VP Interactive and Broadband, NDS
Edgar Villalpando, SVP, Marketing, ActiveVideo Networks
Ken Wirt, VP, Consumer Marketing, Cisco Systems
Mark W. Young, VP, Strategy & BD, Mobile, Comcast Interactive Media
Tania Yuki, Director, Cross Media and Video Products, comScore, Inc.
Ian Walsh, VP Business Development, ProVision

For information, visit www.connectionsus.com or contact sales@parksassociates.com, 972-490-1113.

About CONNECTIONS™
CONNECTIONS™: The Digital Living Conference and Showcase, hosted by leading research firm Parks Associates with support from the Consumer Electronics Association (CEA)®, is the premier executive event focused on the market developments and growth factors for advanced digital lifestyle solutions. http://www.connectionsconference.com 

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