December 05, 2006 12:39 ET

Service & Support Professionals Association Honors KNOVA as "Recognized Innovator"

KNOVA's Award-Winning Search and Knowledge Management Platform Acknowledged for Improving How Companies Provide Customer Service and Support

CUPERTINO, CA -- (MARKET WIRE) -- December 5, 2006 -- KNOVA Software (OTCBB: KNVS), a leading provider of Intelligent Customer Experience applications, today announced it has been named a "Recognized Innovator" by the Service & Support Professionals Association (SSPA), the largest and most influential association for technology services and support professionals. KNOVA, honored for improving the way companies provide customer service and support, was showcased at the SSPA Services Leadership Conference in November in Washington, D.C.

"While many areas of customer service and CRM technology are beginning to mature, only a select number of vendors continue to deliver pure innovation," said SSPA vice president of research John Ragsdale. "KNOVA is truly an innovator in its industry and is commended for enabling support organizations to revolutionize the way they serve customers."

"The newly released KNOVA 7 suite of applications has been quickly adopted by a number of current customers as well as new companies with a broad variety of search and knowledge management needs," said Bruce Armstrong, president and CEO of KNOVA. "Receiving this recognition from SSPA is very gratifying as we know that service professionals rely on the association's recommendation and expertise in choosing technologies. As we continue to drive innovation through a truly intelligent and adaptive support experience, we look to the SSPA for continued validation and support."

KNOVA was named a winner in the SSPA's Optimization Innovation category. While much of the industry buzz focuses on new channels and bleeding-edge technology, innovation is still needed for customer service and support optimization. Companies recognized for Optimization Innovation are delivering innovative approaches to cutting operational expenses and increasing productivity for technical support and field service agents.

In addition to its recognition by the SSPA, KNOVA was recently named "Trend Setting Product for 2006" by KMWorld Magazine, and "2006 Service Leader - Self-Service" by CRM Magazine.

More information on the SSPA Services Leadership Conference and SSPA Recognized Innovators can be found at

About the SSPA

As the industry's foremost professional association, the Service & Support Professionals Association (SSPA) is a key resource for the information and best practices needed to make better business decisions. It brings together the best minds from across the industry spectrum -- from established companies with successful track records to the pioneering newcomers with out-of-the-box ideas. The SSPA also partners with thought leaders like J.D. Power and Associates and the Wharton School of Business to create programs that benefit the industry. The SSPA is part of the Point B group of associations. For over 16 years, Point B has successfully managed industry groups, including the Technology Professional Services Association (TPSA). For more information, visit


KNOVA Software is a leading provider of Intelligent Customer Experience solutions that maximize the value of every interaction throughout the customer lifecycle. Built on an adaptive search and knowledge management platform, KNOVA's suite of applications help companies increase revenues, reduce service costs and improve customer satisfaction. Industry leaders including AOL, Ford, HP, Novell, McAfee and H&R Block rely on KNOVA's award-winning Service Resolution Management, Interactive Brand Optimization and Guided Selling applications to power an intelligent customer experience on their Web sites, and within their contact centers. KNOVA Software is headquartered in Cupertino, Calif. For more information, visit

KNOVA Software, KNOVA Contact Center, KNOVA Self-Service, KNOVA Forums, KNOVA Field Service, KNOVA Knowledge Desk, and KNOVA 7 are trademarks of KNOVA Software, Inc. All other trademarks are properties of their respective owners.

Under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, statements in this press release that are not historical facts, including those statements that refer to KNOVA Software's plans, prospects, expectations, strategies, intentions, hopes and beliefs and the expected benefits of the use of KNOVA's products are forward-looking statements. These forward-looking statements are not historical facts and are only estimates or predictions. Actual results may differ materially from those projected as a result of risks and uncertainties including, but not limited to, risks related to our software strategy, fluctuations in customer demand, performance of outside distributors and resellers, use of the Web as a delivery vehicle for customer support solutions, risks resulting from new product introductions, integration of acquired products with current offerings, and customer acceptance of new products, rapid technological change, risks associated with competition, continued growth in the use of the Internet, our ability to retain and increase revenue from existing customers and to execute agreements with new customers, unforeseen expenses, our ability to attract and retain qualified personnel and to secure necessary financing for our operations and business development, and other market conditions and risks detailed from time to time in our Securities and Exchange Commission filings. Any forward-looking statements are based on information available to the Company today and the Company undertakes no obligation to update publicly any forward-looking statements, whether as a result of future events, new information, or otherwise.

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