SOURCE: Claritas Inc.

October 13, 2005 08:00 ET

Services Industry Businesses Are Hardest Hit in Key Areas Affected by Hurricane Katrina

In New Orleans, Biloxi and Gulfport Nearly Half of the Businesses Were Services Industry Related

SAN DIEGO, CA -- (MARKET WIRE) -- October 13, 2005 -- In the hurricane-ravaged communities of New Orleans, La. and Biloxi and Gulfport, Miss. almost half of the businesses that were ostensibly affected fell within the services industry, according a recent analysis conducted by Integras, the advanced analytical services division of market research leader Claritas Inc.

Specifically, 49 percent of the businesses in New Orleans were in the services industry, 46 percent were in Biloxi and 43 percent in Gulfport. The services industry includes hotel workers, personal services, business services, auto repair, health services, legal services and educational services. Integras based its findings on the United States Postal Service's listing of the ZIP Codes impacted by the hurricane as of the week of October 3, 2005.

See Graph: Employment By Industry Type

http://www.claritasmarketing.com/press/industry

"At first blush, it may not seem surprising that the services industry would have the most businesses affected in communities that rely heavily on tourism and gaming, but what is interesting is that the data demonstrates how predominant this industry was in these areas. For example, in New Orleans alone, the total employment in the hotel/lodging business is nearly three times greater than the United States as a whole," said Ray Major, Senior Vice President and General Manager of Integras.

"On the flip side of that," continued Major, "an industry that accounted for a comparatively small number of businesses, but will surely increase exponentially over time, is the construction industry. It accounted for only about five percent of the businesses in the affected area."

Other businesses that also stand to increase during the reconstruction of these areas are finance, insurance and real estate, which represented approximately 10 percent of the total businesses.

The next most affected business sector was retail trade, which accounted for 20-25 percent of the businesses in the three communities. This sector is comprised of general merchandise stores, food stores, auto dealers, gas stations, apparel and accessory stores, furniture and home furnishings and eating and drinking establishments.

As for occupations, about one-third of jobs affected in the three cities were white collar, falling within the official designation of executives and professionals. Broken down by affected area, 34 percent of these jobs were in New Orleans, 33 percent in Gulfport and 29 percent in Biloxi. These occupations represent the areas of sales and marketing management, health, legal and social, engineers, scientists and computer professionals, educators, journalists and creative professionals.

Elsewhere, occupations involving administrative/support totaled 29 percent of the jobs impacted in New Orleans, 27 percent in Gulfport and 19 percent for Biloxi. And, finally, service personnel occupations -- such as health care, food and beverage, personal services and protective services, account for 32 percent of the jobs lost in Biloxi, but only 19 percent in Gulfport and 18 percent in New Orleans.

About Integras

Formed in January 2003, Integras provides high-end analytical consulting and advanced decision support for marketing and location strategy. A division of Claritas Inc., Integras combines sophisticated quantitative analysis with the broadest array of consumer and business data available in the United States to help companies make better strategic decisions. In addition to conducting four syndicated surveys (Insurance Audit, Market Audit, Convergence Audit and Restaurant Audit), the Customer Research and Targeting business unit of Integras conducts custom primary market research on behalf of their clients. For more information about these and other Integras services visit www.integrasconsulting.com.

About Claritas

Since 1971, San Diego-based Claritas has been the pre-eminent source of accurate, up-to-date marketing information about people, households and businesses within any geographic area in the United States. Its target marketing services are aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers industry-leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.

Contact Information

  • Contact:
    Stephen F. Moore
    Claritas Inc.
    (858) 677-9634
    Email Contact