SOURCE: Servigraphics, Inc.

December 13, 2007 10:39 ET

Servigraphics Delivers Global Support of World Usability Day 2007

Environmentally Certified Materials Created and Delivered to Over 180 Cities in 40 Countries as Part of a Global Initiative

STONEHAM, MA--(Marketwire - December 13, 2007) - Servigraphics, Inc., a leading graphics solutions company with a global focus on environmental sustainability; sourced, coordinated, printed and fulfilled the World Usability Day 2007 marketing program to a record 40 countries and 180 event sites.

Servigraphics started early with planning sessions and interactive meetings with the worldwide design teams to efficiently coordinate and produce a set of materials for event attendees that would be memorable, yet cost-effective and environmentally sensitive.

World Usability Day, an annual event, brings together volunteers from corporations, organizations, and universities in a series of coordinated educational programs and events for professionals and the general public, focused on Usability. In 2007 the theme was healthcare and how it is impacted by design. World Usability Day was founded in 2005, an initiative of the Usability Professionals' Association (UPA), to ensure that the services and products important to life are easier to access and simpler to use.

Environmental Sustainability and Usability go hand in hand. Many of the principles of Usability are aligned and synergistic with the concepts of Sustainability. Servigraphics was able to optimize print output, achieve FSC certification on the 100% post-consumer waste event materials and construct a kit that was both easy to ship, had a minimal carbon footprint on the environment and would be re-usable by the attendee with a life past the event itself.

According to Caryn Saitz, executive director of World Usability Day, "This year's theme -- Healthcare -- and its significant connections to usability are not just about making life easier, it's about saving lives. As we look at what's happening to our environment and planet, we have to acknowledge that environmental sustainability will have huge impacts on our health & well-being in the immediate future. Ensuring that our materials achieved FSC certification was an important aspect to our global efforts and supported the mission of World Usability Day."

Servigraphics continues to expand their focus on delivering global graphics solutions to their clients that incorporate "best practices" in Environmental Sustainability making them a leading provider of these services. For more information, visit

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