SOURCE: Magnani Caruso Dutton

September 03, 2009 10:18 ET

Sesame Street and Magnani Caruso Dutton Take Home an Emmy® for Website

NEW YORK, NY--(Marketwire - September 3, 2009) - Sesame Street and digital agency Magnani Caruso Dutton (MCD) took home an Emmy® Award from The National Academy of Television Arts & Sciences (NATAS) 36th Annual Daytime Entertainment Emmy® Awards, which were held Saturday night at the Orpheum Theatre in Los Angeles.

The award in the New Approaches -- Daytime Children's category, recognizes the use of new media in children's programming. Magnani Caruso Dutton received the award for its work in the creation and launch of www.sesamestreet.org -- a greatly enhanced web destination for preschoolers and their parents in 2008. The website launch coincided with the premier of Sesame Street's 39th season on PBS Kids.

On receiving the honor, MCD Creative Director and Partner, John Caruso, commented, "Sesame Street has had a huge impact on the educational development of preschool children all around the world. The new website is available to everyone, and extends their reach even further. We're excited that after 40 years of groundbreaking TV, Sesame Street is now being recognized for their work on the Internet as well. We congratulate them and are extremely proud to be a part of it."

The Daytime Entertainment Emmy® Awards recognize outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m.-6:00 p.m. during the 2008 calendar year.

The 36th Annual Daytime Emmy® Awards is a presentation of the National Academy of Television Arts & Sciences in cooperation with the Academy of Television Arts and Sciences.

About Magnani Caruso Dutton

Founded in 1999 and based in Manhattan, Magnani Caruso Dutton is an independent digital agency that helps some of the world's most recognizable brands to manage and grow their businesses online. Magnani Caruso Dutton has created high quality interactive experiences for clients including: AT&T, The Coca-Cola Company, Discover Financial Services, HBO, The London Organizing Committee of the Olympic Games and Paralympic Games Limited, Sesame Workshop, Tiffany & Co., and The Partnership for a Drug Free America. Learn more at www.mcdpartners.com.

Contact Information

  • CONTACT:
    Ian Magnani
    Magnani Caruso Dutton
    212.500.4545