SOURCE: SessionCam


April 23, 2015 03:00 ET

SessionCam and Optimizely Partner to Help Brands Deliver Better Online Experiences

Technical Integration of SessionCam's Advanced Session Replay Technology With Optimizely's Experience Optimization Platform Provides an Accurate Visual Representation of Test Results so That Marketers Can Deliver the Best Customer Experience at Every Touchpoint

NORWICH, UNITED KINGDOM--(Marketwired - April 23, 2015) -  SessionCam, provider of session replay, heat-mapping and conversion funnel technology to some of the world's top brands, announced a new technical integration with Optimizely, the leading experience optimization platform. This new feature passes data from Optimizely to SessionCam, enabling users to filter and replay sessions based on the experiments they are currently running using Optimizely's conversion optimization technology.

While SessionCam has always been able to record and replay sessions that have been running conversion experiments, this new integration will give users even greater insight into customer behaviour. Users will now be able to filter sessions by variant and experiment ID, and then apply those filters to heatmaps and conversion funnels. By filtering the various tests, and then watching a replay of how users interact with the website, joint SessionCam and Optimizely clients can now not only see which experiment is most effective, but also why -- giving a much greater understanding of the overall customer experience.

SessionCam's CEO, Kevin Goodings, sees the partnership between SessionCam and Optimizely as a great opportunity to provide their mutual clients with an even better experience: "We look forward to partnering with Optimizely to further enhance the service we provide to our clients. The new product integration will give our mutual clients a greater level of insight into how and why customers interact with a brand online, with the added benefit of being able to link this to their ongoing conversion optimization programme. Optimizely is also a great company to work with, and their values align with ours."

"Optimizely is committed to providing the leading experience optimization platform so that our customers can choose from any best of breed solutions to work alongside Optimizely," said Jessie Becker, chief marketing officer at Optimizely. "We're excited to have SessionCam join Optimizely's partner ecosystem to help our customers deliver better experiences online."

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Optimizely is the world's leading experience optimization platform, providing A/B testing, targeting and multichannel optimization for websites and mobile apps. The platform's ease of use and speed of deployment empowers organizations to conceive of and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of more than 8,000 customers looking to deliver connected experiences to their audiences. To date, those customers have created and delivered more than 20 billion optimized visitor experiences. To learn more, visit

SessionCam is the most advanced session replay technology for recording customer activity on a website. Delivered as a powerful SaaS solution that complements existing analytics packages, SessionCam addresses a growing range of applications that include testing website design and usability; optimising conversion; improving customer support; and evidencing legal, compliance and regulatory controls. SessionCam enables businesses to record customer activity on a website and replay a video-like recording of the interaction that shows mouse movement, page scrolling, form-based data entry and mobile gestures in the context of the actual web page design and content for that session. SessionCam can also aggregate recorded data to generate heatmaps and analyse conversion funnels. Learn more at, and follow SessionCam on and Twitter @sessioncam.

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