SOURCE: ServiceTick Ltd.

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October 30, 2014 03:05 ET

SessionCam Sees Record Growth as Enterprise Clients Use Session Replay to Enhance Adobe Site Catalyst and Google Analytics Intelligence

Year-on-Year Revenues Are on Track to Double at the Norwich-Based Tech Firm as Increasing Numbers of Digital Marketers Seek to Better Understand How Their Customers Interact With Their Website so They Can Improve Customers' Web Experiences and Boost Conversion to Sale

NORWICH, UNITED KINGDOM--(Marketwired - October 30, 2014) - SessionCam, an innovator of technology for recording and understanding customer interaction on e-commerce and other high-traffic websites, announced that it is on track to more than double revenues for the fiscal year that ends March 30, 2015. Leading brands around the world are adopting SessionCam to better understand the behavior of their online customers, and then leverage these insights to identify and solve usability issues, improve conversion, enhance customer support, and reduce the time and cost of problem diagnosis.

"Session replay is definitely going mainstream as marketers demand detailed insights into how their customers are interacting with their websites," said Kevin Goodings, CEO of SessionCam. "The massive consumer shift to mobile devices is a key driver because businesses need to ensure that their website performs optimally on a wide array of tablets, phablets and smartphones. This is of particular importance to consumer brands, which is why we're seeing increased interest from leading companies in the apparel, financial services and travel sectors."

Top brands implement SessionCam to solve crucial web design and performance issues
SessionCam's customer base continues to expand across the more than 80 countries in which the company does business. Over the past six months, more than 25 new enterprise clients, including Argos and Endsleigh Insurance, have adopted SessionCam's session replay technology to improve and optimize customer engagement on their websites. Many of these businesses switched to SessionCam from other, less-capable session replay solutions. Feedback from these clients regarding SessionCam's innovative technical approach, which is backed by first-class support, has been extremely positive. 

Endsleigh, the UK's number one gadget insurance provider for students, graduates and young professionals, is using SessionCam advanced session replay technology to provide crucial insight into how customers are interacting with its website. By studying detailed replays of customer visits to www.endsleigh.co.uk, Endsleigh's web team can see which areas of the website are performing well, and quickly identify and implement website enhancements to improve its customers' online experience.

Boyden Manns, head of customer insight at Endsleigh says SessionCam delivers the "why behind the what" -- and views SessionCam as a powerful complement to website analytics. "We use Google Analytics to understand traffic flows and identify where visitors are dropping out or not converting. SessionCam has enabled us to pinpoint specific, customer-focused website enhancements based on actual website interactions. This accelerates our innovation and means we can continually deliver meaningful improvements to the services we offer our customers. I've never seen a digital marketing technology deliver such a fast return on investment."

Other fiscal year highlights

  • SessionCam enhanced its session replay product with new 'heat maps' features, link analytics and geo-filters, giving website usability experts and analytics professionals more ways to measure website effectiveness and precisely target customer engagement enhancements.
  • To better serve the needs of website analytics experts, SessionCam added integrations with Adobe Site Catalyst and Google Analytics. In addition, SessionCam announced a partnership with Maxymiser to add visualisation capabilities to of A/B and multivariate testing campaigns.
  • SessionCam also attained consistently high levels of customer happiness with its support service.

ABOUT SESSIONCAM
SessionCam is the most advanced session replay technology for recording customer activity on a website. SessionCam addresses a growing range of applications that include website design and usability testing; optimising conversion; improving customer support; and evidencing legal, compliance and regulatory controls. SessionCam enables businesses to record customer activity on a website and replay a video-like recording of the interaction that shows mouse movement, page scrolling, form-based data entry and mobile gestures in the context the actual web page design and content for that session. SessionCam can also aggregate recorded data to generate heatmaps and analyse conversion funnels. Learn more at www.sessioncam.com, and follow SessionCam on facebook.com/sessioncam and Twitter @sessioncam.

ABOUT SERVICETICK
SessionCam is a product of ServiceTick, an innovator of technologies for customer insight and the leading developer of solutions for post-call IVR surveys, web surveys, email surveys and SMS surveys in the UK. Using ServiceTick's market-leading services, companies can break down the traditional barriers between web, branch and call centres by generating immediate and actionable multichannel customer feedback. ServiceTick is privately held and located in Norwich, England, the eastern hub of the Tech City UK Corridor -- Europe's fastest-growing tech cluster. To learn more, visit www.servicetick.com.

Contact Information

  • Media contact:
    Tim Cox
    ZingPR for SessionCam
    +1-650-369-7784
    tim@zingpr.com