BOSTON, MA--(Marketwired - Jul 17, 2013) - SessionM, the leading mobile loyalty and ad platform, today announced a partnership with Zynga (NASDAQ: ZNGA), a leading provider of social game services. This first-time partnership will offer mPOINTS to Scramble with Friends players for unlocking in-game achievements and interacting with innovative new ad experiences as they play. mPOINTS will be redeemable for real-world rewards, such as iTunes and Amazon gift cards, as well as to be used to enter additional SessionM sweepstakes and contests.
Starting in July, players will see an icon within Scramble With Friends giving them the option to play for achievements and earn loyalty points, which they can collect and redeem for a real-world reward. The partnership will reward active, loyal players while giving brand advertisers new opportunities to deliver valuable engagement-based video ads that are entirely opt-in and add tangible value to players.
"Zynga is committed to delivering the most innovative and meaningful ways for our global network of players to engage with their favorite brands," said Adam Sussman, SVP of sales and distribution for Zynga. "Partnering with SessionM enables us to launch Zynga's first mobile real-world rewards program to benefit our players while providing a unique value to brands, which can engage directly with their target audience."
"We are delighted to add Zynga to our growing list of partners as we endeavor to build the world's largest mobile rewards network," said Bill Clifford, chief revenue officer, SessionM. "Zynga's massive, engaged audience will love being rewarded for their gameplay and brands will love the results they see from this proven platform. It's a true 'win' for both."
Founded in 2011 by industry veterans of mobile technology companies, SessionM has built an innovative mobile loyalty and advertising platform that connects consumers with mobile content and advertising in fun and rewarding new ways. Clients include some of the most notable developers and advertisers in the world, including Viacom Interactive, The Weather Channel, Demand Media, PepsiCo, Universal, Volvo and Unilever. SessionM is funded by Charles River Ventures, Highland Capital and Kleiner Perkins Caufield & Byers. The company is part of the iFund initiative at KPCB. SessionM is headquartered in Boston with offices across the country. For more information on SessionM, visit www.sessionm.com.