SOURCE: SessionM

SessionM

March 19, 2013 09:00 ET

SessionM Drives User Retention for Mobile Game Developers

Game Developer Ludia Partners With SessionM to Increase Game Sessions

BOSTON, MA--(Marketwire - Mar 19, 2013) - SessionM, the leading mobile loyalty and advertising platform, today announced a partnership with mobile game developer Ludia Inc. to increase mobile game sessions within the Family Feud® app. This partnership marks continued activity for SessionM within the mobile game space as developers move beyond referencing the number of downloads as the only success metric.

Ludia is known for creating innovative, high-quality apps -- including well-known franchises like Family Feud® & Friends, Where's Waldo?™ and Jurassic Park™ Builder -- that are appealing to the general consumer audience. Dedicated to delivering interactive entertainment, Ludia understands the importance of attracting and retaining new mobile users across platforms.

"Engaging the casual mobile game player enough for them to consistently return to an app is a huge challenge for the mobile gaming ecosystem," said Alex Thabet, CEO, Ludia. "In this increasingly competitive market, game developers have to increase sessions and activity with both current and new users. SessionM's mobile platform gives us the ability to confidently present mobile users with compelling content we know they'll want to engage with."

The partnership with Ludia's Family Feud app has already seen strong results with nearly 30 percent of Family Feud players actively earning mPOINTS. These users are also completing over 2x more sessions on average per month than those not earning mPOINTS.

"Mobile game developers are starting to realize that the number of downloads does not matter if users aren't coming back," said Bill Clifford, chief revenue officer, SessionM. "Knowing that around 72 percent of users only visit a game app once after it's installed, we're focused on delivering a platform that encourages mobile users to become more deeply engaged with in-app content. We're looking forward to the work we can do with the Family Feud app to increase game sessions and encourage greater user retention."

In addition to Ludia, SessionM has teamed up with a number of mobile game developers to help increase user retention and engagement, including Addicting Games, Fluik and Skyworks.

For more information on SessionM, visit www.sessionm.com

About Ludia Inc.
Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Located in Montreal and founded by experienced industry players, Ludia's innovative and high-quality product portfolio consists of original and branded properties including, Are You Smarter Than A 5th Grader?®, Family Feud, Jurassic Park, Press Your Luck, The Price Is Right, Where's Waldo?™ and Who Wants To Be A Millionaire.

About SessionM
Founded in 2011 by industry veterans of mobile technology companies, SessionM has built an innovative mobile loyalty and advertising platform that connects consumers with mobile content and advertising in fun and rewarding new ways. Clients include some of the most notable developers and advertisers in the world, including Viacom Interactive, The Weather Channel, Demand Media, PepsiCo, Universal, Volvo and Unilever. SessionM is funded by Charles River Ventures, Highland Capital and Kleiner Perkins Caufield & Byers. The company is part of the iFund initiative at KPCB. SessionM is headquartered in Boston with offices across the country. For more information on SessionM, visit www.sessionm.com.

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