BOSTON, MA--(Marketwired - May 14, 2014) - SessionM, the leading mobile loyalty and engagement platform, today announced the strategic expansion of its management team with the addition of Paul Krasinski, Senior Vice President of Business Development and Strategy.
This new hire comes on the heels of a record-breaking first quarter for the company with new multi-million dollar brand buys, key mobile publisher integrations that introduced SessionM's platform into new categories as well as strategic partners that will bring the platform into new global markets later this quarter.
"Paul is a proven thought leader in consumer engagement and measurement with a history of success in building and scaling global businesses," said Lars Albright, co-founder and CEO, SessionM. "His wealth of experience will be a major asset as we continue to build momentum in the U.S. and expand into international markets."
Prior to SessionM, Paul served as CMO of Visible Measures, CEO of Umbel, Senior Vice President of Digital Media and Analytics at Arbitron (acquired by Nielsen) and Chief Operating Officer at Ando Media (acquired by Triton Media Group). In these positions, Paul developed the deep understanding, insight and industry relationships required to evolve and innovate digital advertising models. Paul also has traditional media experience with Westwood One and Greater Media which informs his approach to solutions that positively impact both traditional and digital businesses.
"All publishers understand the importance of having a sound mobile strategy. The ability to drive engagement and monetize will determine success. SessionM has a winning solution, as it has proven its ability to directly increase user engagement and monetization through user participation and activity," said Paul Krasinski, Senior Vice President of Business Development and Strategy. "Its an incredibly exciting time for the company and I'm thrilled to be a part of it."
SessionM has become a trusted partner for Fortune 500 brands and the world's premier publishers looking to engage mobile audiences. As a first to market a single platform solution for increasing app activity and ad engagement leveraging the power of consumer loyalty, SessionM has redefined brand and mobile publishers relationship with mobile audiences.
SessionM powers the loyalty platform used by hundreds of premier mobile apps, helping millions of people have fun and feel rewarded for staying actively engaged with app content and brand advertising. Publishing partners include category leaders such as The Weather Channel, AOL, Sony, Warner Brothers Interactive and Zynga. SessionM is funded by Charles River Ventures, Highland Capital and Kleiner Perkins Caufield & Byers. The company is part of the iFund initiative at KPCB. SessionM is headquartered in Boston with offices across the country. For more information on SessionM, visit www.sessionm.com.