SOURCE: SessionM

SessionM

April 30, 2013 10:21 ET

SessionM Launches Consumer Polls

New Feature Helps Mobile Developers & Advertisers Better Understand & Engage Active Mobile Users

BOSTON, MA--(Marketwired - Apr 30, 2013) - SessionM, a leading mobile loyalty and monetization platform, today announced the availability of Consumer Polls, a new feature that allows advertisers and developers to launch in-app polls across millions of mobile users. The Consumer Polls are quick and easy to launch, and can equip advertisers and developers with real-time product feedback, as well as a deeper understanding of mobile users and how they interact with their devices. 

"Everyone is trying to figure out who the mobile user is and what resonates with them," said Deborah Powsner, Vice President of Marketing & Consumer Insights, SessionM. "As an insights-driven company, we're excited to be able to share some of the tools we've been using internally to help our partners find these answers. Launching Consumer Polls through our loyalty platform is a natural extension of SessionM capabilities. This is an exciting step toward our goal of providing mobile developers and advertisers with the most comprehensive tool set in the market to better understand and engage loyal mobile users."

SessionM's app loyalty platform provides mobile publishers with a consistent way of identifying, growing and retaining their most active users. This loyal, engaged community of mobile users has uniquely positioned SessionM to foster one of the largest, organic mobile consumer panels. SessionM's network size and rewards system generates thousands of survey completions in a matter of hours.

"As mobile technology and trends evolve at a breakneck pace, it is challenging to get an accurate read on how consumers use and value their mobile devices. However, consumer insights are critical to move the industry forward and give marketers confidence when they invest in mobile platforms. SessionM's Consumer Polls provide fresh and quick insights from engaged mobile users," said Vassilis Bakopoulos, Head of Industry Research, Mobile Marketing Association. "The company's data-driven focus is clear and we look forward to continuing the partnership."

Over the next few months, SessionM will introduce enhanced polling capabilities enabling an even deeper understanding the mobile user. For more information on SessionM, visit insight.sessionm.com.

About SessionM
Founded in 2011 by industry veterans of mobile technology companies, SessionM has built an innovative mobile loyalty and monetization platform that connects consumers with mobile content and advertising in fun and rewarding new ways. Clients include some of the most notable developers and advertisers in the world, including Viacom Interactive, The Weather Channel, Demand Media, PepsiCo, Universal, Volvo and Unilever. SessionM is funded by Charles River Ventures, Highland Capital and Kleiner Perkins Caufield & Byers. The company is part of the iFund initiative at KPCB. SessionM is headquartered in Boston with offices across the country. For more information on SessionM, visit www.sessionm.com.

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