SOURCE: Betterment

Betterment

February 09, 2011 09:00 ET

Set-And-Forget Betterment.com Accounts Bring Enhanced Value to Long Term Investors With New Tiered Fee Offer

Online Investment Advisor and Brokerage Introduces Its New Way to Invest Through Mint.com

NEW YORK, NY--(Marketwire - February 9, 2011) - Growing wealth without having to actively manage investments just became more accessible with Betterment.com (www.betterment.com), the groundbreaking online investment advisor and brokerage dedicated to helping everyone easily save for their long-term goals. Betterment's new tiered fee structure announced today offers more affordable rates for the long term investors with larger balances. The company first introduced the fee through a special promotion on Mint.com's (www.mint.com) "Ways to Invest" page in December; the fee structure is now available to all customers at Betterment.com.

For balances under $25,000, with no minimum, Betterment will offer the competitive fee of just 0.9 percent annually. The portion of balances over $25,000 will have a fee of 0.7 percent, the portion of balances over $100,000 will be charged just 0.5 percent annually, and the portion of balances over $500,000 will be charged at 0.3 percent annually.

"Making investing and saving easily accessible to everyone while maximizing customers' account growth is our ultimate goal at Betterment," said Jon Stein, CEO and co-founder of Betterment. "The tiered fee structure allows us to share the cost savings associated with investing larger balances with our customers. Betterment's successful promotion through Mint.com shows that people looking to save and do more with their money want an easy investment solution that allows them to grow their wealth without having to actively manage it."

Thousands of customers are already benefiting from Betterment's set-and-forget investment option that provides advice, execution and rebalancing services while requiring no minimum balance and charging no fees for deposits or withdrawals. Customers with higher balances are rewarded through the tiered fee structure, while customers with lower balances continue to receive the unbeatable value Betterment already provides.

A promotion for new users who register for a Betterment account through leading online personal finance site Mint.com's Ways to Invest page allowed people to choose one of two deals: no fee for six months or the tiered fee structure. The promotion has converted users at more than twice the rate Betterment typically sees from organic traffic.

"Mint.com has always been about providing people with transparency into their finances, to show where they're paying fees and where they are spending -- so they can make the best decisions," said Aaron Patzer, general manager and vice president of Intuit Personal Finance and founder of Mint.com. "Betterment provides an easy way for people to make their money work for them in a simple, clear interface. And, we're always encouraging our users to save and do more with their money through our Ways to Invest promotions." 

With a growing customer base and millions of dollars under management, Betterment integrates the simplicity of an online bank account with the higher long-term returns associated with investing in a mixed ETF bag of stocks and bonds. Signing up for Betterment at www.betterment.com takes just minutes. There's no minimum balance, and transfers and trades are always free. 

About Betterment
Betterment is a groundbreaking online investment advisor and brokerage dedicated to helping everyone save for their long-term goals with ease. Betterment achieves this through low-cost, well-grounded, and automatically implemented financial advice designed for smart, busy people. Set-and-forget accounts are optimized for each user, broadly diversified, regularly rebalanced--and still provide the liquidity and simplicity of an online bank account. This suite of services is unavailable anywhere else, including the large investment firms. Voted "Best of Show" at Finovate and honored as "New York's Best Startup" by TechCrunch, Betterment is smart investing without hassles. For more information, please visit www.betterment.com. Follow Betterment on Facebook: facebook.com/betterment and Twitter: @betterment.

About Mint.com
Mint.com is a leading online personal finance software service from Intuit Inc., providing over 4 million users a fresh, easy and intelligent way to manage their money. And it's free. Launched in September 2007, Mint.com has quickly grown to track nearly $200 billion in transactions and $50 billion in assets and has identified more than $300 million in potential savings for its users. Mint.com's innovation is in applying advanced technology to deliver breakthrough ease-of-use. Using patent-pending technology and proprietary algorithms, Mint.com allows users to see all their financial accounts in one place, makes it easy to set and keep to budgets, and helps identify money saving ideas. Mint.com is so effective that more than 90 percent of users say they have changed their financial habits as a result of using the service. For more information on Mint.com's free online personal finance service, please visit http://www.mint.com and follow Mint.com on Twitter: www.twitter.com/mint.

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