SOURCE: IMARK - The Icelandic Marketing Association

IMARK - The Icelandic Marketing Association

October 22, 2012 12:55 ET

Seth Godin to Speak at Advertising and Marketing Event in Iceland

REYKJAVIK, ICELAND--(Marketwire - Oct 22, 2012) -  Bestselling author and entrepreneur Seth Godin has been announced to speak during the upcoming advertising and marketing event by ÍMARK (The Icelandic Marketing Association), to be held in the capital of Iceland, Reykjavík.

The ÍMARK event will be featuring speeches from marketing guru Seth Godin, the founder and creator of LazyTown, Magnus Scheving, and the founder partner of Brooklyn Brothers, George Bryant. This will be a special event as Godin rarely give talks outside of the U.S.; in fact, this will be the first time he has given a talk in Europe for over 2 years.  

Named one of the top 21 speakers for the 21st century by Successful Meetings magazine, Godin draws on his best-selling books and years of being a marketing pioneer to bring audiences of all kinds to their feet.

Godin is author of thirteen books that have all been bestsellers around the world and have been translated into more than 35 languages. His most recent book, We Are All Weird, calls for the end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique, albeit sometimes weird, values.

As part of his enlightening lecture program, Godin focuses on the creative thinking necessary for a business to create a "purple cow" -- an offering that stands out from the crowd and causes customers to take notice.

Using real-world examples from extremely successful companies, he reveals the benefits of using creative, remarkable thinking to transform business ideas and practices. Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible or remarkable.

Also set to speak during the event, Magnus Scheving is a successful athlete, entrepreneur, writer and producer, and George Bryant, the founding Partner at The Brooklyn Brothers.

The Icelandic Marketing Association (IMARK) is the professional association for individuals and organisations who are leading the practice, teaching, and development of marketing in Iceland.

The ÍMARK event will be taking place on Thursday 29th November 2012, at Háskólabíó, Reykjavík, Iceland.

To book tickets for the advertising and marketing event, visit

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