SOURCE: Seven Arts Entertainment Inc.

Seven Arts Entertainment Inc.

August 29, 2012 10:01 ET

Seven Arts Entertainment Announces Strong Audience Reaction to Multi-Platinum Artist, DMX, at Rock the Bells Events and Substantial Increase in Expected Initial Orders of DMX's Album "Undisputed" to Be Released on September 11, 2012

LOS ANGELES, CA--(Marketwire - Aug 29, 2012) -  Seven Arts Entertainment Inc. (NASDAQ: SAPX) ("Seven Arts" or the "Company") announced today that DMX appeared at Rock the Bells events in San Bernardino and Mountain View organized by "Rock the Bells" and played before more than 100,000 people. The audience reaction to this was strongly positive as reflected in the Los Angeles Times review issued on Sunday, August 19, 2012, which read: "Without a doubt, Saturday belonged to DMX, a rapper who ruled the charts over a decade ago. His anticipated return to the stage after years of a downward spiral that included more arrests than career hits and a few turns at reality TV was the undisputed highlight of the evening, with thousands cramming the front to hear what turned out to be a way-too-short set. He was with fellow Ruff Ryder Eve, who was equally abbreviated, but covered some of his greatest hits including 'Ruff Ryders Anthem' and 'Party Up (Up in Here).'"

DMX will perform in over 30 future Rock the Bells events over the next few months to support the release of his album, "Undisputed." Initial orders for DMX's album "Undisputed," which will be released on September 11, 2012, substantially increased beyond the expectations of Seven Arts Music and are expected to equal or exceed combined units both physically and digitally of 200,000 + units. These are initial projected shipments and do not include re-orders or increased activity based on single performance. There will be a substantial national television and internet advertising campaign to support the release of this exciting album.

Seven Arts Music CEO David Michery stated, "Fontana Distribution is very excited about the release of the DMX album, 'Undisputed,' and believe it will be one of their greatest sellers of all time. We have been pleasantly surprised by dramatic increases in initial orders from those initially planned. We are also very pleased with the audience reaction to DMX at the Rock the Bells events showing what a legend of urban music Big Dog is."

About Seven Arts Entertainment Inc.:
Seven Arts Entertainment Inc. is the successor to Seven Arts Pictures Plc, which was founded in 2002 as an independent motion picture production and distribution company engaged in the development, acquisition, financing, production and licensing of theatrical motion pictures for exhibition in domestic (i.e., the United States and Canada) and foreign theatrical markets, and for subsequent worldwide release in other forms of media, including home video and pay and free television.

Cautionary Information Regarding Forward-Looking Statements.
Forward-looking statements contained in this press release are made under the Safe Harbor Provision of the Private Securities Litigation Reform Act of 1995. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from the anticipated. The information contained in this release is as of August 29, 2012. Seven Arts assumes no obligation to update forward-looking statements contained in this release as the result of new information or future events or developments.

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