Seven Deadliest Ecommerce Sins to Avoid at All Costs Revealed in New Guide by TrueShip

SCOTTSDALE, AZ--(Marketwired - April 29, 2015) - TrueShip (http://www.trueship.com) has just released a new guide for e-retailers that outlines the seven deadly sins of ecommerce that should be avoided at all costs.

The guide comes out at the perfect time, since Google's implementation of Mobilegeddon has officially gotten underway (covered in a previous guide by TrueShip here: http://www.trueship.com/blog/2015/04/21/mobilegeddon-wont-be-as-bad-as-you-think-unless-youre-in-ecommerce/#.VUF4iZMY21k).

Deadly Ecommerce Sin No. 1 in the guide is to "Not Ignore Mobile Optimization." Doing so can get your site delisted from the mobile listings for organic search, and can cause a sudden and lasting drop in traffic until the issue has been corrected and verified by Google.

Thanks to a variety of innovative hosted and non-hosted shopping cart and ecommerce solutions and services that are now readily available online, millions of newcomers have entered the ecommerce arena. But few are armed with the know-how to avoid making costly, early mistakes.

In enters TrueShip's newest guide, designed to help newbie and veteran e-retailers alike avoid many common pitfalls.

The guide covers the following topics in depth:

• The importance of mobile optimization.
• Using visuals to fuel sales.
• Maintaining a presence on social media.
• Properly optimizing for SEO.
• Assuring quality customer service.
• Streamlining and automating online product returns.
• Providing discount shipping options for customers.

The guide on "Seven Deadly Ecommerce Sins That No E-Retailer Should Ever Commit" can be viewed in its entirety here: http://www.trueship.com/blog/2015/04/29/the-seven-deadly-ecommerce-sins-that-no-e-retailer-should-ever-commit/#.VUF4iZMY21k.

A detailed assortment of related ecommerce guides can also be found at TrueShip's website at: http://www.trueship.com/blog.

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, self-service online product returns software solution. It integrates into virtually website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Embedded Video Available: https://www.youtube.com/watch?v=lEgwtCcwjYk