SOURCE: Curing Kids Cancer Inc.

Curing Kids Cancer Inc.

September 08, 2014 09:15 ET

Seven Major College Football Programs Team Up to "Blow the Whistle on Kids Cancer" This September

Coaches and Players Alike Join Curing Kids Cancer to Create Pediatric Cancer Awareness on Some of College Football's Largest Stages

ATLANTA, GA--(Marketwired - Sep 8, 2014) - When seven college teams -- six from the SEC and one Conference USA -- hit the gridiron this month, their coaches and players will bring attention to the fact that September is National Childhood Cancer Awareness Month.

Working with Atlanta-based nonprofit Curing Kids Cancer, the teams' players and coaches will kick off the charity's second annual Blow the Whistle on Kids Cancer! campaign. Teams are wearing Coaches Curing Kids Cancer (CCKC) stickers on their helmets, coaches are wearing gold whistles and lanyards imprinted with the CCKC logo and both teams and coaches will wear Coaches/Players Curing Kids Cancer wristbands.

Building on the initial success of last year's campaign, the number of teams participating this year more than doubles. Taking on pediatric cancer as well as their opponents will be:

  • University of Georgia
  • University of South Carolina
  • Vanderbilt University
  • University of Alabama
  • Texas A&M University
  • Mississippi State University
  • University of Alabama at Birmingham

"As Chairman of Coaches Curing Kids Cancer, I'm very happy to see so many of these college football coaches and players stepping up to raise awareness about childhood cancer," says ESPN GameDay commentator Lee Corso. "It's fantastic that so many teams are supporting this great cause. We all want to tackle kids' cancer and make it a thing of the past."

"These teams and coaches are under a tremendous amount of pressure to perform at the highest levels as they kick-off the season," said Tony Barnhart, 'Mr. College Football' and SEC Network Commentator Tony Barnhart. Tony is spokesman for the campaign and a member of the Curing Kids Cancer Executive Advisory Board. "What a wonderful testament to their desire to help eradicate these horrible diseases that they would not only join the cause, but do so in ever-increasing numbers. It's another example of how the college football community can be a formidable force for good."

"It is so exciting that Coaches Curing Kids Cancer was given the blessing of the SEC to partner with their college football players, coaches and fans to help children with cancer," says Grainne Owen, founder and executive director of Curing Kids Cancer. "The challenge to each fan is to support their teams' efforts to raise awareness of the desperate need for funding for childhood cancer research by going to our website and buying the same helmet stickers, wristbands and whistles their team is wearing, or fans can just make a donation!" 

Money raised during this campaign is targeted for hospitals in the states where the teams are located including: Children's Hospital of Alabama, Children's Healthcare of Atlanta, Palmetto Health Children's Hospital in Columbia, S.C., Monroe Carrell Jr. Children's Hospital Cancer Center at Vanderbilt and Texas Children's Hospital and UT Southwestern.

About Curing Kids Cancer

Curing Kids Cancer works to make childhood cancers curable in our lifetime. The nonprofit has raised more than $5 million for pediatric cancer research. It focuses on innovative, targeted treatments with fewer harmful side effects. Curing Kids Cancer raises funds through partnerships with sports teams at local and national levels, community involvement, corporate sponsorships and support from national sports figures including Lee Corso and Craig Kimbrel. It is also the official charity for the world leader in classic car auctions, Mecum Auctions. For more information, visit CuringKidsCancer.org.

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