SOURCE: sevenload

October 09, 2008 13:01 ET

sevenload to Launch Branded Red Herring ETRE Channel for ETRE Global Technology Summit

Unique Pairing of Web 2.0 Technology With Industry Leading Publication Provides Collaborative Forum to Showcase Conference Online

STOCKHOLM, SWEDEN and COLOGNE, GERMANY--(Marketwire - October 9, 2008) -, a leading European social media network for photos, videos and interactive show formats and one of the 2008 Red Herring 100 Europe winners, will showcase its emerging technology with the launch of the Red Herring ETRE Channel prior to the 19th annual ETRE (European Technology Roundtable Exhibition) Global Technology Summit, Oct. 14 - 16 in Stockholm.

Red Herring, a global media company covering innovation, technology, financing and entrepreneurial activity, will feature the Red Herring ETRE microsite on sevenload's Event Channel to provide highlights and key excerpts from conference presentations and roundtables at the three-day ETRE event. The site is

The online forum will serve as a hub for video interviews and content, imagery, interactive fan groups, community forums and introductions to this year's speakers and event attendees. The video content will be displayed on sevenload's own Flash 9 player with navigation specially tailored and customized to fit Red Herring's brand and needs for this event.

sevenload currently operates eight international language portals that include English, German, Spanish, French, Italian, Turkish, Russian and Polish. More than three million Web sites have joined the sevenload network and use the sevenload video player.

"sevenload has long had a vision for how social sharing of media content, user generated content creation and networks of people around content will reshape the landscape of television over the next five to ten years," said Axel Schmiegelow, sevenload's CEO. "The Red Herring ETRE channel is one example of the innovative technology that will be showcased at this event and help to redefine the ETRE technology conference experience."

"ETRE has a tradition of embracing the technologies of tomorrow and providing this international forum for leading companies to interact. This year with the creation of the Red Herring branded channel for ETRE content, we are able to bring that concept online for a new real-time version of the event," said Farley Duvall, Managing Director, EMEA, Red Herring. "sevenload is one of the innovators in this space and has put together an excellent site that allows a unique interactivity and inside look at the conference. Additionally, sevenload is one of our Red Herring 100 Winners, so this has been a good chance to partner with a company that we have recognized for excellence."

Now in its 19th year, ETRE is the meeting place for the driving forces of tomorrow's technological innovation and investments. Unlike traditional, vertically-focused conferences, ETRE assembles the entire spectrum of the technology ecosystem under one roof to provide a think tank atmosphere with global counterparts. C-level executives worldwide attend ETRE for its unparalleled networking, discussions and business opportunities which enhance the technology industry as a whole.

About sevenload

sevenload is one of Europe's leading independent platform for legal Web 2.0 content. Every channel on sevenload offers independent, intelligent and creative content from users producing their own content, as well as professional production companies. Company executives are Ibrahim Evsan (Founder and CTO), Axel Schmiegelow (CEO) and Andreas Heyden (COO). Company investors are T-Venture, 6th Floor Productions (Hubert Burda Media), Media Ventures GmbH and dw capital GmbH. sevenload currently offers over 300 interactive formats on 25 channels on their eight language sites. sevenload's social media network can be found online at

About Red Herring

Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at For more information about Red Herring's ETRE Global Technology Summit, log onto

Editor's Note: The microsite address is and site screen shots are available on request.

Contact Information

  • Media Contacts:

    Jessica Ludewig
    +49 221 78876-19

    Red Herring

    Christina Aplington
    Ballour PR for Red Herring
    dir. line : +33 (0)1 42 22 93 65
    mobile : +33 (0)6 88 04 50 23

    Jennifer Hicks
    ink Communications for Red Herring
    +31 (0) 611 278 358
    +1 617 959 7794 in North America