Seventh Generation

Seventh Generation

November 16, 2012 13:44 ET

Seventh Generation Donates $50,000 to Canadian Social and Environmental Non-Profits

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 16, 2012) - In a season of generosity, Seventh Generation proudly continues their commitment to social and environmental change in Canada with a $50,000 cash donation to three of the country's leading not for profit organizations. Show You Care Today Canada is an online campaign supported by Seventh Generation, encouraging Canadian voters to get involved and help determine how to direct their donations.

This month long program will donate $50,000 to the YWCA, WWF-Canada, and the David Suzuki Foundation. Activated through Facebook, voters have the choice to support one of the three organizations simply by placing their vote online. Votes can be placed until November 26th at 5:00pm. Each vote cast will help Seventh Generation determine how to direct their donations. The charity with the most votes will receive a $25,000 donation. The second and third ranking organizations will receive $15,000 and $10,000 respectively.

Participants are required to be Canadian residents (excluding residents of Quebec), have a valid e-mail address and Facebook account. Participants must also 'like' Seventh Generation's Facebook page to access and register their vote for WWF-Canada, the David Suzuki Foundation, or the YWCA. Participants are limited to one vote each, but can share the campaign through Facebook. No purchase is required to vote.

According to Ashley Orgain, Executive Director of the Seventh Generation Foundation, "From Seventh Generation's start 25 years ago, our mission has been to inspire a more conscious and sustainable world by being an authentic force for positive change. Our vision of a just and sustainable future motivates us to empower our community and others to care deeply, innovate boldly, and live sustainably. We feel that donating to WWF-Canada, the David Suzuki Foundation, and the YWCA through our Charitable Giving Program is another way we can live our values and make the world a better place."

Voting will run from November 5th at 12:00pm PST until November 26th at 5:00pm PST. Winning charities will be announced the following November 28, 2012.


Established in 1988, the Burlington, Vermont based company remains an independent, privately held company distributing products to natural food stores, supermarkets, mass merchants, and online retailers across the United States and Canada.

We believe our products are healthier solutions for the air, surfaces, fabrics, pets and people within your home-and for the community and environment outside of it. As a pioneer in corporate responsibility, we want our products to make a difference-from their development through to their production, purchase, use, and disposal. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe our products set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation's business practices focus on offering people varied avenues to express their idealism, passion, and commitment to causes larger than themselves. For more information about Seventh Generation please visit our website at


The David Suzuki Foundation motivates Canadians to take action on the environmental challenges we collectively face through a combination of sound science and active public outreach. The Foundation is finding solutions to help build a sustainable low-carbon future, protect habitats, and address toxic chemicals in our environment. To learn more visit


YWCA Canada works to build a strong voice for women, foster a healthy start for children and promote an equitable society. With a network of 34 YWCAs in communities across Canada, the YWCA provides 1.5 million hours of early learning and care each year to Canadian children and operates 30 shelters and over 1,000 beds for women and children leaving domestic abuse. To learn more visit


WWF-Canada aims to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. It is calling on all Canadians to protect the Great Bear region from the proposed Northern Gateway pipeline. The region is a true ecological treasure: One of the world's largest remaining intact coastal temperate rain forest ecosystems. To learn more visit

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