SOURCE: Seventh Generation

Seventh Generation

August 24, 2015 07:00 ET

Seventh Generation Introduces Energy Smart Laundry and Dishwasher Detergents

A Target Made to Matter Exclusive, the Energy Smart Line Is Optimized for High-Performance Cleaning in Low Energy Settings

BURLINGTON, VT--(Marketwired - Aug 24, 2015) - Seventh Generation, a leading household and personal care company, today launched Energy Smart, a new line of laundry and dishwasher detergents. The products are designed to save consumers energy and money, while also helping to protect and care for the environment. Each product in the Energy Smart line is formulated with advanced enzyme technology to give the same performance in cold and hot or warm water, allowing consumers to clean dirty dishes and clothes effectively, all while using low energy settings on their washing machines and dishwashers.

The Energy Smart line of products is exclusive to the Made to Matter - Handpicked by Target line, a collection that brings together leading natural, organic and sustainable brands to introduce new products with simple ingredients and affordable prices. Seventh Generation is honored to be one of the leading natural, organic and sustainable brands selected for the collection, which makes it easy for Target's guests to find better-for-you options in the health and wellness space.

"Consumers today should have access to natural products for their home, without having to compromise the health of their families or their wallets," said John Replogle, CEO of Seventh Generation. "Seventh Generation is proud to yet again be a part of Target's Made to Matter program as we introduce our Energy Smart line and further our commitment to creating products that are both safe and effective for your home, family and the environment."

Consumers can save an average of $17 per year by using Energy Smart Liquid Laundry Detergent on cold water settings. The new detergent fights stains without using dyes, synthetic fragrances or artificial brighteners. By using Seventh Generation's Auto Dish Gel or Auto Dish Packs, also made without dyes, synthetic fragrances or chlorine bleach, consumers can save an average of $20 per year when using low energy settings.

The three-SKU laundry and auto dish line available exclusively at Target starting in August includes:

  • Seventh Generation Energy Smart Naturally-Derived Laundry Detergent (MSRP $12.99)
  • Seventh Generation Energy Smart Automatic Dishwasher Detergent Gel (MSRP $6.49)
  • Seventh Generation Automatic Dishwasher Detergent Packs (MSRP $10.99)

For more information about Seventh Generation, please visit www.seventhgeneration.com.

About Seventh Generation
Established in 1988, in Burlington, Vermont, Seventh Generation is one of the nation's leading brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain. To learn more about Seventh Generation products and business practices, locate a retailer in your area, or review Seventh Generation's Corporate Consciousness Report, visit www.seventhgeneration.com.

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