Seventh Generation Makes a Clean "Sweep" of Earth Day

Incredible $65,000 Home Makeover Contest Will Paint Winner's Entire Town Green


BURLINGTON, VT--(Marketwire - Apr 19, 2011) - Seventh Generation isn't commemorating Earth Day this year. Instead, the country's leading non-toxic household and personal care products company is honoring the planet and its many gifts with something better: an entire month of savings and celebrations. Capping this "Earth Month" extravaganza will be a brand new sweepstakes that will see one lucky person win a spectacular green home makeover and enough cleaning supplies to help their whole community get a safe and healthy jump on spring cleaning.

The Seventh Generation Green Your Town Sweepstakes literally has something for everyone in town. Not only will the Grand Prize winner receive a $10,000 Green Home Makeover, they'll also win 1,000 Healthy Home Starter Kits valued at $55 each for their hometown. Here's a chance to transform your home into the greenest one on the block and then pay it forward to your neighbors to help paint your whole town "green."

In addition to the Green Your Town Sweepstakes, the company is also offering a wealth of special coupons to help consumers save money as they save the world around them. To find out more about the Seventh Generation's Earth Month celebrations and coupons and to enter the Green Your Town Sweepstakes, visit http://www.seventhgeneration.com/EarthDay.

ABOUT SEVENTH GENERATION
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the 2009 Corporate Consciousness Report at: www.7genreport.com.

Contact Information:

Contact:
Brandi Thomas
Seventh Generation
(802) 658-3773 x 760
bst@seventhgeneration.com
www.seventhgeneration.com