SOURCE: Seventh Generation

Seventh Generation

August 28, 2015 09:00 ET

Seventh Generation and Mamava Announce Finalists in Crowdsourcing Campaign to Provide Moms With More Breastfeeding Options On-the-Go

Leading Household and Baby Care Company Asks Moms to Vote on Locations for Next Lactation Suites

BURLINGTON, VT--(Marketwired - Aug 28, 2015) - Today, Seventh Generation, a leading household and baby care company, announce the four finalist locations of a national crowdsourcing campaign to determine the location of two new Mamava pumping and nursing pods. Seventh Generation launched the campaign in partnership with Mamava, a company dedicated to transforming the culture of breastfeeding, to celebrate National Breastfeeding Month and ease breastfeeding challenges of moms on-the-go.

After more than 1,400 votes and 465 locations, the four finalists are Mall of America (Minneapolis, MN), Kidspace Children's Museum (Pasadena, CA), The Toledo Ohio Zoo (Toledo, OH) and Montecito Union School (Santa Barbara, CA). Voting begins today, and the two locations with the most votes will each receive a Seventh Generation sponsored pod. The self-contained, mobile pods offer comfortable benches, an electrical outlet and door that can be fully shut for privacy.

"Seventh Generation is committed to helping mom live a life free and clear of uncomfortable nursing or pumping locations through our partnership with Mamava," said John Moorhead, Brand Manager at Seventh Generation. "We've heard from moms across the country, and we're thrilled to announce our finalists in the search to provide mom with more breastfeeding options."

At the beginning of Seventh Generation's partnership with Mamava, the pair announced the installment of four pumping and nursing pods for mothers, manufactured by Mamava, in key New York Metropolitan airports -- one pod in JetBlue's Terminal 5 at JFK Airport, two pods at Newark Liberty International Airport (EWR) and one at LaGuardia (LGA). In June, the company added two branded pods at Burlington International Airport (BTV) and continues to look for opportunities to expand mom's breastfeeding options.

"With the help of Seventh Generation, we continue our mission to bring Mamava lactation and nursing pods to every state," states Sascha Mayer, founder of Mamava. "We believe mom deserves a comfortable place to pump or nurse and our lactation suites provide her with a better solution."

For more information on the Seventh Generation and Mamava crowdsourcing campaign and to vote for your preferred location, visit: www.seventhgeneration.com/mamava-voting

About Seventh Generation
Established in 1988, in Burlington, Vermont, Seventh Generation is one of the nation's leading brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain. To learn more about Seventh Generation products and business practices, locate a retailer in your area, or review Seventh Generation's Corporate Consciousness Report, visit www.seventhgeneration.com.

About Mamava
Mamava, based in Burlington, Vermont was incubated at Solidarity of Unbridled Labour (formerly JDK Design), a world-renowned design studio. Mamava creates design solutions for nursing mothers on the go. We believe that a woman should be able to breastfeed her baby anywhere she wants to, and we also know there is a need, especially in high-traffic public areas, for a private and comfortable place to use a breast pump or nurse. Mamava is mama owned, made in America, and a proud member of the B Corp community.

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