SOURCE: Seventh Generation

Seventh Generation

August 11, 2015 11:14 ET

Seventh Generation and Mamava Launch Crowdsourcing Campaign to Ease Breastfeeding Challenges of Mothers On-the-Go

Leading Household and Baby Care Company Continues Partnership With Mamava to Celebrate Breastfeeding Awareness Month, Asking Moms to Vote on Locations for Next Lactation Suites

BURLINGTON, VT--(Marketwired - Aug 11, 2015) - In celebration of National Breastfeeding Month, Seventh Generation, a leading household and baby care company, is turning to moms across the country to determine the location of two new Mamava pumping and nursing pods. The national crowdsourcing campaign aims to give moms more choices for breastfeeding on-the-go.

Beginning today, Seventh Generation is opening the call to moms nationwide to submit the location they'd like to have access to a lactation pod. Created by Mamava, a company dedicated to transforming the culture of breastfeeding, the self-contained, mobile pods offer comfortable benches, an electrical outlet and door that can be fully shut for privacy.

After two weeks of collecting submissions, Seventh Generation will narrow down the results to four locations to take part in a final round of voting, which will begin on August 25th. The two locations with the most votes will receive a Seventh Generation sponsored pod that is a comfortable place for moms to pump or nurse.

"As we continue our partnership with Mamava, we're eager to include more moms in the process of expanding breastfeeding options across the country," said John Moorhead, Brand Manager at Seventh Generation. "Seventh Generation is excited to help moms everywhere live a life free and clear of uncomfortable nursing or pumping locations and who better to tell us where there is a need than moms themselves."

In May, Seventh Generation announced the installment of four pumping and nursing pods for mothers, manufactured by Mamava, in key New York Metropolitan airports -- one pod in JetBlue's Terminal 5 at JFK Airport, two pods at Newark Liberty International Airport (EWR) and one at LaGuardia (LGA). This was the beginning of a progressive partnership with Mamava, which delivered great choices for moms to pump with dignity while traveling. In June, the company added two branded pods at Burlington International Airport (BTV).

"At Mamava we believe moms shouldn't have to use their breast pumps in the bathroom, or struggle to find a comfortable place to nurse," states Sascha Mayer, founder of Mamava. "Working with Seventh Generation has allowed us to bring our lactation suites to moms across the country looking for a better solution. The crowdsourcing campaign is just one way to help bring Mamava to every state."

For more information on the Seventh Generation and Mamava crowdsourcing campaign and to submit your location, visit: http://map.mamava.com.

About Seventh Generation
Established in 1988, in Burlington, Vermont, Seventh Generation is one of the nation's leading brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain. To learn more about Seventh Generation products and business practices, locate a retailer in your area, or review Seventh Generation's Corporate Consciousness Report, visit www.seventhgeneration.com.

About Mamava
Mamava, based in Burlington, Vermont was incubated at Solidarity of Unbridled Labour (formerly JDK Design), a world-renowned design studio. Mamava creates design solutions for nursing mothers on the go. We believe that a woman should be able to breastfeed her baby anywhere she wants to, and we also know there is a need, especially in high-traffic public areas, for a private and comfortable place to use a breast pump or nurse. Mamava is mama owned, made in America, and a proud member of the B Corp community.

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