Contact Information: Contact: Meghan Butler Seventh Generation (802) 540-3519 meb@seventhgeneration.com www.seventhgeneration.com Erin Bobal Coyne PR (212) 938-0166 ebobal@coynepr.com
Seventh Generation Pledges $22,000 to the Ovarian Cancer Research Fund, Launches New Online Campaign to Raise Awareness of Ovarian Cancer Month
The Non-Toxic Environmentally Friendly Products Company Partners With OCRF to Launch "Let's Talk...Period" Day to Inspire Women to Speak Up About Gynecological Health
| Source: Seventh Generation
BURLINGTON, VT--(Marketwire - September 1, 2009) - Seventh Generation is marking the start of
Ovarian Cancer Month, September 1, 2009, with "Let's Talk...Period" Day: a
24-hour online event that aims to celebrate, educate and donate funds for
ovarian cancer research. The nation's leading brand of non-toxic
personal and home care products is sponsoring the online event for women to
share and learn about gynecological health on www.LetsTalkPeriod.com. In conjunction with the Ovarian Cancer
Research Fund (OCRF), the leading organization dedicated to funding
research to find a method of early detection and a cure for ovarian cancer,
LetsTalkPeriod.com will help facilitate conversations while generating
important donations for ovarian cancer research.
"We're very thankful to Seventh Generation for their strong commitment to
raising awareness of ovarian cancer and their dedication to help drive
donations during Ovarian Cancer Awareness Month," said Elizabeth Howard,
Chief Executive Officer of the OCRF. "With their help, OCRF will get one
step closer to finding better ways to detect, treat and ultimately
eradicate ovarian cancer."
Ovarian cancer is the leading cause of death from gynecologic cancers in
the United States and is the fifth leading cause of cancer death among U.S.
women. The symptoms of ovarian cancer are often vague and subtle, making
it difficult to detect and diagnose.
For every person that visits www.LetsTalkPeriod.com and registers their
email address on September 1, 2009, $1 will be donated by Seventh
Generation to the OCRF. The donation will be capped at $22,000,
representing the 22,000 women that are diagnosed with ovarian cancer each
year.
Although almost a quarter of the U.S. population is comprised of
menstruating women, gynecological health is rarely openly discussed in
social circles. In an attempt to raise funds and awareness, the site will
also aim to educate women about safe alternatives to conventional feminine
care products.
"Education and dialogue is core to the Seventh Generation philosophy," said
Sheila Hollender, Director of Giving for the company. "Over the course of
her lifetime, a woman is estimated to use nearly 11,000 tampons. It's our fervent hope that this initiative will
inspire women to talk openly about reproductive health and the preventative
measures they can take to protect themselves, their friends, their sisters,
and their daughters."
Seventh Generation's chlorine-free organic cotton tampons and chlorine-free pads and pantiliners
are designed to offer women the reliable, comfortable protection they need,
while reducing the amount of chlorinated toxins released into the
environment.
About Seventh Generation
Seventh Generation is committed to being the most trusted brand of
household and personal-care products for your living home. Our products are
healthy and safe for the air, the surfaces, the fabrics, the pets, and the
people within your home -- and for the community and environment outside of
it. Seventh Generation also offers products for baby that are safe for your
children and the planet.
For information on Seventh Generation cleaning, paper, baby and feminine
personal care products, to find store locations, and explore the company's
website visit www.seventhgeneration.com. To read more about Seventh
Generation's corporate responsibility, visit the Corporate Consciousness
Report at: www.seventhgeneration.com/corporate-responsibility/2008.
About the Ovarian Cancer Research Fund
The Ovarian Cancer Research Fund is a 501(c) 3 not-for-profit organization
founded in 1994 with a mission to fund research to find a method of early
detection and ultimately a cure for ovarian cancer. OCRF is the leading
independent agency dedicated to advancing ovarian cancer research in the
United States. For more information, visit http://www.ocrf.org/.