SOURCE: Brille24 GmbH

Brille24 GmbH

August 15, 2013 04:30 ET

SevenVentures Makes a Strategic Investment in brille24

Largest Online-Optician in Germany Extends Its Lead

OLDENBURG, GERMANY--(Marketwired - Aug 15, 2013) -  Brille24 (www.brille24.de), Germany's leading online optician, has made an agreement with SevenVentures, the venture arm of the ProSiebenSat1 Group, for a strategic investment to fund further growth of the company. It enables brille24 to advertise for new customers on the German TV channels of the ProSiebenSat.1 group starting in the autumn of this year.

Brille24's innovative business model has focused on the easy and transparent online purchase of prescription glasses since 2008. High-quality products with fine design at an affordable price -- that is the company's key message. Each frame with individually manufactured lenses including all common options is sent directly from the production to customers. The pricing model follows an "all-inclusive" approach. The company from Oldenburg (Germany) has thus acquired a customer base of 750,000 satisfied customers and convinced SevenVentures to invest in its business model.

"After an excellent financial year and the general market development of online prescription glasses sales it was a logical move for us to get a strategic partner on board," says Martin van Os, CFO of brille24. "Together we will reach even more customers with our message: high-quality, well-designed glasses are very affordable at brille24," adds Mario Zimmermann, the CEO.

The new advert will be aired on the ProSieben TV channels from autumn 2013 onwards, featuring the major moment of surprise of a Brille24 customer: purchasing prescription glasses online is easy and the pricing is transparent. The campaign also addresses new customer segments who have not yet bought glasses online and convinces them of both the high quality on offer and the attractive designs. The TV campaign on ProSiebenSat.1 will run until the end of 2015. "The first advert is one out of a series that allows us to increase attention and pitch new market segments," says Mario Zimmermann.

The deal is subject to approval by the German Antitrust Authority.

About Brille24:

Brille24 (www.brille24.de), the leading online optician in German speaking countries, offers a choice of more than 700 different glasses. Single vision glasses start at EUR 39.90*, Varifocals at EUR 149.90*. Anti-reflection, scratch resistant coating, Lotus effect, UV-protect 400, optional sunglass tints, a case, cleaning cloth and prescription certificate are all included in the price. For an additional EUR 80 all models can be ordered with reactive or polarised glasses. Brille24 has its own fashion collection EyeStyle, which is inspired by international street-style trends. The limited EyeStyle models can be purchased from EUR 89.90*. The company was founded by Matthias Hunecke in 2007 and is located in Oldenburg, Germany. It has online shops (beyond Germany) in Belgium, France, the Netherlands, Portugal and Spain with a total customer base of more than 750,000 customers. The managing directors are Mario Zimmermann and Martin van Os.

*) Incl. any import fees, plus EUR 5.00 postage.

Contact Information

  • Press contact
    Brille24 GmbH
    Ritterstrasse 14-15
    26122 Oldenburg

    Bjorn Holste
    Telefon: +49 441 340422-41
    Mobil: +49 151 21 260 530
    E-Mail: bjoern.holste@brille24.de

    Maren Vergiels
    Telefon:+49 441 340422-42
    Mobil:+49 163 26 16 341
    E-Mail: maren.vergiels@brille24.de