SOURCE: Severstal Dearborn, LLC

Severstal Dearborn, LLC

February 03, 2014 09:57 ET

Severstal North America Appoints General Manager of Business Development, Strategy and Innovation

DEARBORN, MI--(Marketwired - February 03, 2014) - Severstal North America, a leading steel producer in the U.S., announces the appointment of Dr. Prabhat (PK) Rastogi to General Manager, Business Development, Strategy and Innovation for key markets based in Dearborn, Mich.

In this position, PK will be responsible for business development, market strategies, product innovation and holistic approach to value creation. He will also assist and support Severstal's automotive product and sales managers in implementing these strategies.

"PK brings the knowledge, skills and innovative strategies our company and industry needs right now," said Dennis Johnson, Vice President, Quality, Advanced Engineering and Continuous Improvement. "PK will also help us develop automotive strategies to enhance the benefits of our high quality steel products to our customer base."

PK joins Severstal from ArcelorMittal where he was a Manager, Automotive Sales and Marketing for approximately seven years. In this position, he assisted in development of both the North American and global automotive strategy and execution for ArcelorMittal.

Previously, PK worked with ArcelorMittal and its predecessor companies with expanding responsibilities focusing on activities ranging from product development and applications to strategy formulation, business alliances and value creation. He has eight patents and authored almost 40 technical publications. He is a Fellow of American Society for Metals and a board member of Society of Automotive Analyst.

PK received a Bachelor of Technology in Metallurgy from the Indian Institute of Technology, Kanpur India, and a Master's Degree in Materials Science from State University of New York. He then completed the requirements for a Ph.D in Material Science from the California Institute of Technology. PK furthered his education at Northwestern University's Kellogg School of Management by obtaining an Executive Masters of Business Administration focusing on Marketing, Strategy and Management. He also received advanced training in Strategic Negotiation from Harvard University.

About Severstal North America:
Established in 2004, Severstal North America is one of the largest steel producers the United States, specializing in the full range of high quality light flat rolled products. Corporate headquarters and integrated operations are located in Dearborn, Mich. A state-of-the-art electric arc furnace operation in Columbus, Miss. serves the growing demand for steel in the southeastern United States. Over $3 billion in investments have modernized and expanded both facilities. Severstal also has several joint ventures specializing in value-added coated products and coke making. The company serves customers in more than 20 markets, including automotive, appliance, construction, container, pipe and tubing, distribution, converter and service centers. Severstal North America is a wholly-owned subsidiary of OAO Severstal, one of the world's largest vertically integrated steel and mining companies. Visit our website at or follow us on Twitter @SeverstalNA.

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