CHATSWORTH, CA--(Marketwire - February 1, 2011) - Who says that sexy comes from your appearance? Sexy Hair wants to prove that caring is sexy and is recognizing the philanthropic dedication of America's sororities with its Caring is Sexy: Sorority Contest (http://sexyhair.com/sorority.aspx). The contest launches Feb. 1 and will accept entries until March 15. In addition to being nationally recognized for their good deeds, the sorority chapter awarded the grand prize of the Caring is Sexy: Sorority Contest will receive:
- $1,000 donation toward the charity of their choice
- Hairstyle makeover event by Sexy Hair master artists
- Sexy Hair product for the sorority chapter
"To us, sexy is more than how you look, it's your attitude towards life," said Karl-Heinz Pitsch, Sexy Hair president and CEO. "At Sexy Hair, we believe that caring from a young age and contributing to your community will make you timelessly sexy."
Entering is easy at www.sexyhair.com: sorority chapters just need to submit a photo and description of their philanthropic efforts, demonstrating why they think caring is sexy and why they should win. Enter early -- the first 25 entries win Sexy Hair product for their entire chapter!
For each submission Sexy Hair receives, the company will donate $10 (up to $10,000) to its nonprofit partner Look Good...Feel Better (http://lookgoodfeelbetter.org/), a national public service program helping patients struggling with the appearance-related challenges of cancer treatment.
Five sorority chapters will be named finalists, and each will receive Sexy Hair product and a Flip video camera to record a five-minute video entry demonstrating why they should be chosen to represent Sexy Hair's Caring is Sexy sorority. A judging panel, along with an online "people's choice" vote -- tabulated on Sexy Hair's website -- will determine the winner of the Caring is Sexy: Sorority Contest.
About Sexy Hair
Sexy Hair's products are favorites of Hollywood's leading entertainment-industry stylists, including the hands behind the hair on Desperate Housewives, Entourage, FOX News and Dancing with the Stars.
Sexy Hair Concepts® LLC manufactures products for distribution within the professional beauty industry. Headquartered in Chatsworth, Calif., Sexy Hair distributes products in more than 36 countries, offering top-quality beauty products in more than 60,000 licensed salons worldwide. For more information on all Sexy Hair products and where to find them, please visit the website at www.sexyhair.com or call (800) 848-3383. Get the latest Sexy Hair news at http://newsroom.sexyhair.com.