CHATSWORTH, CA--(Marketwire - Apr 26, 2011) - Sexy Hair is offering artists around the world an opportunity to design the look of its 2012 Special Edition hairspray cans as it launches its Caring is Sexy: Design Contest (http://sexyhair.com/designcontest.aspx). The contest, beginning May 10 and accepting entries until July 1, will give artists from anywhere in the world -- and at any skill level -- the opportunity to design the company's annual limited-edition packaging aimed at raising awareness for breast cancer. Proceeds from the Special Edition hairspray will benefit Sexy Hair's nonprofit partner, Look Good...Feel Better®.
"Through Sexy Hair's Caring is Sexy: Design Contest we are encouraging artistic consumers -- whether they be design students or professionals, or just have a creative passion -- to showcase their skills for a good cause," said Karl-Heinz Pitsch, Sexy Hair president and CEO. "To us, that is what sexy is all about."
Five designers will be named finalists and will have their creative interpretations posted online for a two week voting process. A judging panel, along with an online "people's choice" vote -- tabulated on Sexy Hair's website -- will determine the winner of the Caring is Sexy: Design Contest. The winner will receive:
- The opportunity to work with Sexy Hair's in-house creative team and build his or her design portfolio
- International recognition for their design
- Sexy Hair product valued at $500
For every design submission received, Sexy Hair will donate $6 (up to $5,000) to its nonprofit partner Look Good...Feel Better, a national public service program helping patients struggling with the appearance-related challenges of cancer treatment. The special edition can will debut in spring 2012 to promote breast cancer awareness, and five percent of net proceeds (up to $40,000) from its sales will benefit Look Good...Feel Better.
For more information on the Caring is Sexy: Design Contest rules, guidelines and submission instructions visit www.sexyhair.com and click on the Caring is Sexy: Design Contest logo.
About Sexy Hair
Sexy Hair's products are favorites of Hollywood's leading entertainment-industry stylists, including the hands behind the hair on Desperate Housewives, Entourage, FOX News and Dancing with the Stars.
Sexy Hair Concepts® LLC manufactures products for distribution within the professional beauty industry. Headquartered in Chatsworth, Calif., Sexy Hair distributes products in more than 36 countries, offering top-quality beauty products in more than 60,000 licensed salons worldwide. For more information on all Sexy Hair products and where to find them, please visit the website at www.sexyhair.com or call (800) 848-3383. Get the latest Sexy Hair news at http://newsroom.sexyhair.com.
Look Good...Feel Better is a collaboration of the Personal Care Products Council Foundation, a charitable organization established by the Personal Care Products Council, the leading national trade association representing the global cosmetic and personal care products industry; the American Cancer Society, the nation's largest voluntary health organization dedicated to saving lives from cancer; and the Professional Beauty Association�National Cosmetology Association, a national organization of more than 25,000 cosmetologists, wig experts, aestheticians, makeup artists and nail technicians. For more information about Look Good...Feel Better free workshops and other services available across the country, visit www.lookgoodfeelbetter.org, call 1-800-395-LOOK (5665), or contact your local American Cancer Society.
Look Good...Feel Better® is a registered trademark of the Personal Care Products Council Foundation.
Donations will go to the Personal Care Products Council Foundation to benefit Look Good...Feel Better.
The Personal Care Products Council Foundation, the American Cancer Society, Inc. and the Professional Beauty Association | National Cosmetology Association do not endorse any specific products and/or services.
Contact Information:
Media Contact:
Kristin Heilman
503-546-7884
kristin@lanepr.com
