SOURCE: San Francisco Chronicle

September 24, 2009 09:00 ET

SFGate.com August Traffic up 21 Percent, Leading to All-Time-High Page Views

SAN FRANCISCO, CA--(Marketwire - September 24, 2009) - SFGate.com, the online home of the San Francisco Chronicle, recorded an all-time high for number of page views in August, 2009, driven by strong local and breaking news coverage as well as an improved treatment for photo galleries. According to Omniture Site Catalyst, SFGate.com had just over 112 million page views in August, an increase of 26% compared to August, 2008. Unique visitors also increased, up 21% to 11.8 million.

August traffic was influenced by local and national interest in a series of Bay Area news stories, including the discovery of kidnap victim Jaycee Dugard, the threatened Bay Area Rapid Transit strike and the averted attack at Hillsdale High School. Photo galleries were also a very popular feature with traffic up 81% year-over-year. The Walk Through photo gallery feature, which gives SFGate.com users the opportunity to take a virtual tour of local homes for sale, was one of the most popular features on the site. Other popular photo galleries spanned the movie premiere of Inglorious Basterds, the Burning Man event and the Outside Lands music festival.

New features launched in August included the In Oakland neighborhood site dedicated to Oakland local news and events. It is the fourth in a line of neighborhood sites that include In The Mission, In Alameda and In Marin. Additionally, users can now integrate their Twitter accounts with their SFGate.com profiles, allowing them to cross-post comments they make on SFGate.com as tweets. This new capability follows the earlier integration of Facebook accounts with SFGate.com so users can cross-post their SFGate.com comments to their Facebook pages.

SFGate.com currently ranks 10th among Top U.S. newspaper sites in overall traffic, according to Nielsen NetView. SFGate.com users spend an average of 31 minutes per month on the site.

SFGate.com is the No. 1 news and information site in the Bay Area, offering a valuable medium for advertisers, with comprehensive products and an interactive, multimedia environment that offers reach, drives results and provides user engagement and retention. SFGate.com, in combination with the San Francisco Chronicle, reaches 1.9 million Bay Area residents each week.

About the San Francisco Chronicle

The San Francisco Chronicle is the Bay Area's leading news and information source and has been connecting the region with its award-winning journalism since its founding in 1865. Combined with its online home, SFGate.com, The San Francisco Chronicle reaches 1.9 million Bay Area adults each week. The six-time Pulitzer Prize-winning Chronicle is the nation's 12th largest daily newspaper, and SFGate.com is among the nation's top 10 newspaper Web sites, attracting more than 11 million unique visitors each month, accounting for more than 100 million page views.

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