SOURCE: South Florida Interactive Marketing Association

South Florida Interactive Marketing Association

June 04, 2013 16:00 ET

SFIMA Explores SeaWorld Antarctica -- Digital-Style

Interactive Manager Offers Tips to Add the "Fun Factor" to Product Launches

FORT LAUDERDALE, FL--(Marketwired - Jun 4, 2013) - SeaWorld Parks & Entertainment created digital excitement and interest about its newest SeaWorld Orlando® attraction, Antarctica: Empire of the Penguin™, using an approach that blurred the lines of social media, mobile and web. Digital marketers will learn how they did it on Thursday, June 13 at the South Florida Interactive Marketing Association's next monthly educational meeting.

Ross Schmadebeck, interactive manager at SeaWorld Parks & Entertainment, will share tips for adding advanced interactive elements to a product launch. He will discuss how SeaWorld converted followers to digital brand ambassadors, and how creating a centralized web experience can immerse advocates and attract new fans. Attendees will also get the thrilling, chilling details behind the new interactive exhibit.

The meeting takes place at a special location -- the Museum of Art | Fort Lauderdale -- on Thursday, June 13. Networking will be on the plaza between the museum and Starmark International from 6:30 p.m. to 7:15 p.m. The presentation runs from 7:30 p.m. to 8:30 p.m. The event is free for SFIMA members. Non-members pay $39 in advance, $49 at the door. To register, visit http://bit.ly/11reLJg.

Now in its 10th year, the South Florida Interactive Marketing Association is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach County. @SFIMA

SFIMA news releases are distributed by wire distribution partner Marketwired.

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