August 11, 2011 10:11 ET

Sg2 Expands Leadership Team

New Hires Reflect Company's Commitment to Drive Growth and Deliver Value

SKOKIE, IL--(Marketwire - Aug 11, 2011) - Steve Lefar, president of Sg2, a health care intelligence and information services company, today announced the appointment of 4 new team members: Tom Potter as senior vice president of sales and client service delivery; LeAnne Hester as senior vice president of marketing; Beth Markus-Boles as associate vice president of client service delivery; and Jeff Ridge as a senior director of technology and product development. These additions emphasize Sg2's commitment to transforming health care delivery through its premier growth and value solutions and customer service.

Tom Potter, a 20-year veteran of the health care industry, joins Sg2 after serving as national sales manager of MediRegs®, the leading provider of compliance content and software as a service work flow tools. In addition to driving significant growth in the client base, he built a field operations and services team to support over 1,000 hospitals with client retention rates above 95%. He also held multiple senior leadership roles at Allscripts Healthcare Solutions, including vice president of account management and vice president of sales, where he helped the company grow to over $100M in revenue and supported more than 250 large enterprise health care provider organizations.

At Sg2, Potter will oversee more than 35 senior sales and service individuals who support more than 1,200 health care organizations. His responsibilities will include client utilization and satisfaction as well as value delivery to strategic counsel, education, analytics and intelligence customers.

As senior vice president of marketing for Sg2, LeAnne Hester will drive the company's marketing strategy as a health care intelligence leader. She will be responsible for the creation and execution of integrated marketing initiatives for Sg2 solutions, including the EDGE Growth Planning System and INSIGHT Clinical Performance Management System. Hester brings a wealth of experience in strategic marketing, product management, communications and sales enablement. With over 15 years of experience in the health care industry, she most recently served as chief marketing and sales officer for Ontario Systems, a leading provider of revenue recovery solutions.

Hester formerly served as senior director of business development and marketing for The Advisory Board, a health care research firm. She also held roles as program director for WellPoint's 360°Health and as vice president of services and support for Mezzia, a health care software and services company. Hester holds a bachelor's degree from Indiana University Bloomington and received her MBA from Anderson University in Indiana. She is certified in pragmatic marketing and is a graduate of Harvard's Strategic Marketing Management program as well as the Healthcare Leadership Institute at Georgetown University.

Beth Markus-Boles will lead Sg2's client service delivery, managing a team of client-facing individuals including account executives, solution delivery directors and service line specialists. She will be responsible for ensuring that Sg2's partner organizations receive the full value of their memberships, products and services, along with the highest level of customer service and satisfaction.

Markus-Boles' background includes 18 years of account management, sales, process improvement, and facility network and contract management. Before joining Sg2, she worked for MedSolutions Inc, where she was instrumental in the development and implementation of a diagnostic imaging service. She has also worked in Deloitte Consulting's Strategy and Operations practice, where she provided program/project management and process improvement expertise for global Fortune 500 companies. Beth has a bachelor's degree from Michigan State University and a JD from Wayne State University Law School in Detroit, MI.

Jeff Ridge comes to Sg2 with 24 years of information technology (IT) experience and more than 10 years in IT management. As a senior director in the technology and product development group, he will be responsible for the overall performance of the data and analytics operations group. He will also focus on implementing system improvements to the data processing environment.

Prior to joining Sg2, Ridge was a senior director of technology services at University HealthSystem Consortium (UHC), where he oversaw all areas of the IT department, including custom software development, infrastructure, security and the help desk. Jeff earned a bachelor's degree in computer science and an MBA in finance and management from Northeastern Illinois University in Chicago, IL.

"It is a testament to the strength of Sg2's brand, capabilities and client relationships that we have been able to attract leading industry talent. While our existing team is incredibly strong, we have added senior leaders to help us drive excellence in all areas of the company," says Sg2 President Steve Lefar. "Our clients will benefit greatly from the level of investment we are making in our intelligence, advisory, education and analytics services."

About Sg2
Sg2 is a health care intelligence and information services company. Our data-driven systems, business intelligence and educational programs deliver growth and clinical performance improvement solutions across the care continuum. Sg2 works with more than 1,200 hospitals and health care organizations in the US and around the globe. For more information, visit

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