SOURCE: CineMaya Media Group, Inc.

September 04, 2007 09:37 ET

Shaadi.com Expands North American Presence With The Indian Express and Divya Bhaskar North American Editions

NEW YORK, NY and MUMBAI, INDIA--(Marketwire - September 4, 2007) - Shaadi.com, the leading matrimonial service for Indians across the world, today announced a tie-up with North American editions of leading dailies, The Indian Express and Divya Bhaskar, for exclusive classifieds sections. This tie-up with CineMaya Media Group (PINKSHEETS: CNMY) published newspapers is a step towards consolidating and expanding Shaadi.com's presence in the North American Markets.

Under the current arrangement which has been renewed and expanded to include the Canadian market as well, print classifieds for matrimonial sections of the two newspapers for both USA and Canada editions are booked through Shaadi.com's classifieds service which is available online and through the call center and the mail. Shaadi.com provides the newspapers with classifieds and relevant content for readers across North America through branded pages called "ShaadiEXPRESS" and "ShaadiBhaskar" respectively.

Commenting on the alliance, Vibhas Mehta, Business Head of Shaadi.com, said: "The Indian Express North American Edition and Divya Bhaskar North American Edition provide Shaadi.com with reach to affluent members of the Indian community across the region. We have been very happy with the alliance with CineMaya Media Group which publishes these two respected publications from India in North America, and are thrilled to renew and expand our agreement for both the US and Canadian editions."

Sunil Hali, Chairman, CEO and Publisher, CineMaya Media Group, noted, "Shaadi.com is the leader in online matrimonial services. Our alliance with the brand has been long-standing and very fruitful as our publications reach an online audience of Indians across the world who seek to find a life partner. Through this co-branded association, this audience gets to learn about our publications and avail of our classifieds service."

For more information visit www.shaadi.com/classified

About Shaadi.com

Shaadi.com, one of India's best known Internet brands and the world's largest matrimonial service, was founded by People Group in 1997 with one simple objective -- to provide a superior matchmaking experience to Indians all over the world. Since then the company has created a world renowned service that has touched the lives of millions of people all over the world.

This year Shaadi.com celebrates its 10th Anniversary, with its 10 years 1 million matches giveaways all throughout the year, and is proud to have been adjudged the 'Most User Friendly Website' by Juxt Consult as well as the 'Best Designed Website' by PC World. Shaadi.com is also the first Indian portal to be ISO 9001:2000, TRUST-e and VeriSign certified. In addition it has been ranked "The most visited matrimonial website in India" by Ranking.com.

About The Indian Express North American Edition

Launched in June 2000 by Eastern Media Holdings, Inc., a subsidiary of CinéMaya Media Group, under a franchise agreement with The Express Group of India, The Indian Express North American Edition (TIENA) is a weekly newspaper that fills a need for Indians, who want to stay connected to India and the community in the US and Canada. For more information or to subscribe visit www.iexpressusa.com

About Divya Bhaskar North American Edition

Divya Bhaskar North American Edition, a fast growing Gujarati newspaper published from New York and Toronto, is a joint venture with Dainik Bhaskar Group, India's #1 print publication group (National Readership Survey, January, 2004) and Cinèmaya Media Group. This Gujarati language newspaper provides content in Gujarati language to the large percentage of Gujaratis settled in the US and Canada. For more information, visit www.divyabhaskarusa.com.

About CineMaya Media Group

CinéMaya Media Group, Inc. (PINKSHEETS: CNMY) is the leading provider of high quality international South Asian media, entertainment, and marketing services. Established in 2000 as a vertically-integrated company, CinéMaya Media Group has since grown into a mini-conglomerate in the ethnic media landscape through its robust businesses within the following areas: Publication, Broadcast Television, Radio, Film & Television Production, Events, and Advertising. For more information on CineMaya Media, please visit www.cinemayamedia.com.

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