SOURCE: Shaka Shoes

Shaka Shoes

September 27, 2010 16:00 ET

Shaka Shoes, Inc. Enters Large and Growing Market for Casual Footwear

Changing Demographics Driving Shift to "Healthy" and Ultra Comfortable Shoes

KAILUA-KONA, HI--(Marketwire - September 27, 2010) -  Shaka Shoes, Inc. (PINKSHEETS: SHKZ), an eco-friendly, innovative designer, manufacturer and distributor of branded casual footwear, announced today that it anticipates growing demand for its products based on the continued shift from formal to casual footwear and consumer preference for stylish and "healthy" ultra comfortable shoes.

In 2009, U.S. footwear sales were $42.4 billion, representing a 3.6% decline over 2008, according to the NPD Group. However, inventory levels are now more in line with consumer demand, which is adding to revenue stability, and retailers have needed fewer markdowns to sell excess goods. In 2008 and 2009, many consumers traded down from high-priced sport performance footwear to more affordable leisure styles, a trend that is expected to continue in 2010 as more casual designs and dressing is expected to better meet consumers' needs.

"Consumers today are more health conscious than ever and looking for value, comfort and style as casual footwear becomes mainstream," commented Steven Wilmarth, Chief Executive Officer and Chief Financial Officer of Shaka Shoes, Inc. "This is being driven by a number of factors, including the shift from dressy to casual footwear and changing demographics as the baby boomers, those born between 1946 and 1964, get ready for retirement and begin to further influence buying patterns."

Mr. Wilmarth continued, "At Shaka Shoes, we are positioned to take advantage of this trend. Our shoes are designed to mold to the wearer's feet and warm with the body's temperature to create a perfect fit for long-lasting comfort. With continued technological improvements and the trend towards healthier, casual lifestyle footwear, we believe we have begun to occupy an increasingly attractive niche in the casual shoe market."

For more information on Shaka Shoes and its products, please visit www.shakagear.com

About Shaka Shoes, Inc.

Shaka Shoes, Inc. was founded in December 2005 by two brothers in Kona, Hawaii to compete within the $189 billion global footwear market by developing eco-friendly casual shoes and sandals that provide wearers the comfort of the Islands. After 12 months of intensive research and development and product testing, the Company created and launched a revolutionary, trend-setting casual shoe and sandal line that includes three styles: The "CABANA," The "MAUI," and the "WAVE." 

Each pair of Shaka casual shoes and sandals carries the Shaka promise: Energy, Your feet become energized; Comfort, Our shoes form fit to your feet making them extremely comfortable; Affordability, Our shoes are an incredible value, often at a 50% discount to our competition; Style, We pride ourselves on only offering shoes that are on the cutting-edge of style while not sacrificing comfort or affordability. 

For more information on Shaka Shoes, please visit our website at www.ShakaGear.com, or contact us toll free at 800.586.3065.

Safe Harbor Statement

Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

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