Multiculture Marketing

July 12, 2007 10:07 ET

Shaken, stirred, chilled…whatever your preference it's perfect

Slava Ultra Premium Vodka makes the perfect ‘classic’ martini at the Toronto Drinks Show

Attention: Assignment Editor, City Editor, Food/Beverage Editor, Lifestyle Editor, News Editor TORONTO, ONTARIO, MEDIA ADVISORY--(Marketwire - July 12, 2007) - The classic martini - the drink that's synonymous with the golden age of Hollywood. Frank Sinatra, Audrey Hepburn, Dean Martin, Marilyn Monroe, Sammy Davis Jr., they all ordered them. James Bond liked his 'shaken, not stirred.'

"Slava makes the perfect martini," says John Vellinga, president of Multiculture Marketing, which owns the Slava brand. "With its superb flavour and natural sweetness, you don't have to add anything - just drop in an olive or a twist and you're done."

Those who have tried Slava Ultra Premium Vodka describe the taste as clean and exceptionally smooth. The reason - it's four times distilled and 12 times filtered and only the finest ingredients are used.

Slava Ultra Premium Vodka will be featured at the Toronto Drinks Show this weekend. The Drinks Show is North America's premier cocktail show. Nearly sixty exhibitors will offer unique and original cocktails, all created by Toronto's 'Martini Club'.

John Vellinga, will be there personally to explain Slava's unique history and the surprisingly practical story behind the bottle's shape. He will also serve you the ultimate 'classic martini' or a colder-than-ice frozen shot of Slava.

WHEN: Friday, July 13, 2007 and Saturday July 14, 2007

WHERE: The Brickworks, Toronto (550 Bayview Ave.)

TIME: 5:00PM to 11PM (both Friday and Saturday)

ABOUT MULTICULTURE MARKETING

Multiculture Marketing (MCM) is a developer and marketer of private label and niche products. The Oakville, Ontario-based company has developed and launched two of its own vodka trademarks in four provinces, including the LCBO in Ontario. MCM products include: Slavutich Beer, Krimsekt Sparkling Wines, Lvivske Beer, Slava Ultra Premium Vodka and Zirkova Premium Imported Vodka. IN: ENTERTAINMENT, FOOD

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