SOURCE: Shane Co.

Shane Co.

December 07, 2011 06:00 ET

Shane Co. Donates $20,000 to Charity and Lets Facebook Community Decide How

Jeweler's "We Donate, You Win!" Sweepstakes Also Awards Prizes to Entrants

DENVER, CO--(Marketwire - Dec 7, 2011) - Shane Co., the largest privately-held jeweler in the United States, today announced its second "We Donate, You Win!" sweepstakes, hosted on the company's Facebook page. The sweepstakes invites the public to vote for one of three charities. At the sweepstakes' conclusion, Shane Co. will divide a $20,000 donation among those charities in proportion to the vote tallies. The charities for this year's sweepstakes are Cystic Fibrosis Foundation, National Disaster Search Dog Foundation and Shriners Hospitals for Children. All entrants are also automatically entered to win one of five $500 Shane Co. gift cards. Entrants can earn an additional chance to win for each person whom they refer to the contest, with no limit to the number of entries earned.

"This contest is a win-win. Not only do very worthwhile causes get a gift from Shane Co., so too do the lucky winners. We're proud of our Facebook fans' enthusiastic participation and for their involvement in the gift of giving this festive season," said Price Blanchard, Executive Vice President at Shane Co. Social Media Specialist Chris Jones added, "We are very excited about the success of these contests. 'We Donate, You Win!' is a great example of how social media can be used for social good."

  • The "We Donate, You Win!" sweepstakes will run until 11.59pm CST on December 31, 2011.

  • The public is encouraged to enter via

About Shane Co.
Shane Co. is the largest privately-held jeweler in the United States. The Denver, Colo.-based company is a direct importer of diamonds, rubies, sapphires and pearls, and operates 20 stores in 13 states, as well as an online store at Shane Co. is recognized in the industry as a price leader offering the finest array of customer benefits, including a free lifetime warranty and a 60-day money-back guarantee.
Shane Co. on Facebook, Shane Co. on Twitter

Contact Information

    Price Blanchard
    Shane Co.
    Phone: 303-792-3500 ext. 2600
    Email Contact