SOURCE: Shane Co.

Shane Co.

August 17, 2015 11:51 ET

Shane Co. Releases "Adrenaline Rush" Video as Part of Summer Marketing Campaign

Amusement Park Experience Becomes a Metaphor for the Joys of Fine Jewelry

DENVER, CO--(Marketwired - August 17, 2015) - Shane Co., the largest family-owned jeweler in the United States, today launched its "summer fun" marketing campaign with the release of "Adrenaline Rush," a video featuring breakthrough creative for the retail jewelry category that captures the excitement of a summer night at an amusement park.

"This film represents a new era for Shane Co.," said Steven Schreibman, Shane Co.'s Chief Marketing Officer. "The amazing product shots combined with the excitement of a summer night and the high-energy music creates a feeling that transcends mere jewelry advertising. It stirs customers' imaginations."

"Adrenaline Rush" features vivid bridal and fashion jewelry videography that seamlessly transitions into original video footage of amusement park rides to convey the thrills, energy and romance that can be experienced on a summer night under the stars. At its conclusion, the film invites customers to find their own adrenaline rush at Shane Co.

The creative team for "Adrenaline Rush" includes Julie Labuszewski (concept and copy), director of photography Kevin Powell, art director Jessie Turcotte and creative director Steve Coppola.

About Shane Co.
Shane Co. is the largest family-owned jeweler in the United States. The Denver, Colo.-based company is a direct importer of diamonds, rubies, sapphires, pearls and other gemstones and operates 20 stores in 13 states, as well as an online store at www.ShaneCo.com. Shane Co. is recognized in the industry as a price leader offering the finest array of customer benefits, including a Free Lifetime Warranty and a 60-day Money-back Guarantee.
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Embedded Video Available: https://www.youtube.com/watch?v=hF_Qvr6wWic&feature=youtu.be

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